Marketing Ethics at Apple Inc Essay Example | Topics and Well Written Essays - 2000 words

Marketing Ethics at Apple Inc - Essay Example Both of them left college without graduating in order to launch their dream company. Owing to the fact that they did not have enough capital to buy offices, they started by working out in a garage. The idea that there were two young people who so believed in what they were able to create that they even left university to do it is what inspires so many people about Apple. Steve Jobs is still viewed by many as the genius who literally inspired many people to begin to love computers. Jobs was behind Apple’s first technological marvels such as Macintosh, Apple brand, and Power Mac computers (Lashinsky 2012). Apple Computer’s iconic advertisement that ran during the 1984 Super Bowl so inspired people that they actually snatched fliers from Apple’s representatives at the end of the games (Lashinsky 2012). Apple’s profile suffered a momentary lapse shortly after the success of Macintosh when Steve Jobs left the company after a power struggle (O'Grady 2009). His return, more than 10 years later, marked another period of prosperity for Apple. People began to associate Apple’s success with Steve Jobs. In 2001, Apple launched the Apple iPod. The ingenuity of this device had other electronics companies scrambling and trying to produce duplicates of it that had more operations than Apple’s model. None, though, was considered by the public to be as good as the original. Many attribute Apple’s success to the extraordinary crea tivity of its late CEO Steve Jobs. When he succumbed to cancer in 2011, many technology experts were convinced that Apple would never be able to find another like him. Good Marketing Ethics at Apple Inc. Throughout its existence, Apple has tried to make sure that its workers always exhibit the appropriate conduct in all circumstances. It believes that it owes its success to the creation of high-quality and innovative products as well as the demonstration of uprightness in every business transaction (Shaw 2003). Apple holds that respect, honesty, compliance and confidentiality are the qualities that denote business integrity (Linzmayer 2004). To include these values into its workforce, Apple has outlined a code of conduct that is observed in all its branches worldwide. It has also availed more detailed policies that concern conflict of interest, corporate governance, and rules on how to report any instances of questionable conduct (Lashinsky 2012). Furthermore, Apple offers its worke rs a Business Conduct Helpline through which they can testify on any misconduct to the corporation’s Audit and Finance team. To stress on its pledge to ensure dependable supplier conduct, Apple issues a yearly Apple Supplier Responsibility statement that clarifies its audit conclusions, supplier expectations and the remedial actions the corporation will take against foreign branches where violations have taken place (Lashinsky 2012). Apple commodities are intended to have a lengthier lifespan as the hardware is created from sturdy materials such as aluminum and recyclable glass. The operating system is created to be useful even after years of being in the market (Alas, Ennulo and Turnpuu 2006). Owing to this fact, Apple’s commodities do not have to be replaced as often as those of other electronics corporations. This leads to fewer products being consumed, and less demand put on the large-scale workforce. If demand as well as world population were to decrease, Apple ma nufactured goods would be the primary products to be ethically sustainable due to the fact that they can be created by workers who are not overburdened with work or live in cramped quarters (Lashinsky 2012).

Pest Detection on Leafs Using Robot and Processing Labview

Pest Detection on Leafs Using Robot and Processing Labview ABSTRACT: Recent century is a full of technology. None field cant remain without the use of the technology. Agriculture is one of those fields. Agriculture is the backbone of India. Most of the scientists are doing research to increase the cultivate of crops. But one problem still exist which is a major concern of the cultivation of crop and that is crop pests. Due to these problems, The cultivation decreases and hence all the farmers and in turn the country suffers from lack of cultivation of crop. With the recent advancement in image processing and similar related techniques, it is possible to develop an autonomous system for pest classification. Early detection of pest or the initial presence of a bio aggressor is a key-point for crop management. If we are able to detect it at the initial stage, we can prevent pest on leaves without spreading all over the field, which reduces the loss of crop and money. In recent years, the development of the robots in agriculture has agriculture introduced. These robots should be capable of working 24 hours a day, in all weather condition. So if we use robots instead of farmers for detecting the pests on leafs efficiently, we can reduce the loss of crop and money. I. INTRODUCTION Agriculture is the backbone of India. Most  of the scientists are doing research to increase the cultivity of crops. But one problem still exist which is a major concern of the cultivation of crop and that is crop pests. Due to these problems, the cultivation decreases and hence all the farmers and in turn the country suffers from  lack of cultivation of crop. Different types of pesticides are there in market which are used to avoid the damage to fruit and vegetable, but the amount of pesticides to be used is not known due to which the cost as well as the environmental pollution gets affected. A strong demand now exists in many countries for non-chemical control methods for pests or diseases. Greenhouses are considered as biophysical systems with inputs, outputs and control process loops. Most of these control loops are automatized (e.g., climate and irrigation control). However no automatic methods are available which precisely and periodically detect the pests on plants. In fact, in production conditions, periodically observes plants and search for pests. This manual method is too time consuming. Diagnosis is most difficult task to perform manually as it is a function of a number of parameters such as environment, nutrient, organism etc. With the recent advancement in image processing and similar related techniques, it is possible to develop an autonomous system for pest classification. Early detection of pest or the initial presence of a bio aggressor is a key- point for crop management. The detection of biological objects as small as such insects (dimensions are about 2mm) is a real challenge, especially when considering greenhouses dimensions (10- 100m long). For this purpose different measures are undertaken such as manual observation of plants. This method does not give accurate measures. Hence automatic detection is very much important for ea rly detection of pests. Hence we have to detect the pest at the earlier stage not to spread all over the field. If we are able to detect it at the initial stage, we can prevent pest on leafs without spreading all over the field, which reduces the loss of crop and money.  In recent years, the development of robots in agriculture has introduced. These robots should be capable of working 24 hours a day, in all weather conditions. So if we use robots instead of farmers for detecting the pests on leafs efficiently, we can reduce the loss of crop and money. II.  LITERATURE  SURVEY Recent papers are describing to detect  mainly pests like aphids, whiteflies, thrips, etc using various approaches suggesting the various implementation ways as illustrated and discussed below. [1] Proposed a cognitive vision system that combines image processing, learning and knowledge-based techniques. They only detect mature stage of white fly and count the number of flies on single leaflet. They used 180 images as test dataset .among this images they tested 162 images and each image having 0 to 5 whitefly pest. They calculate false negative rate (FNR) and false positive rate (FPR) for test images with no whiteflies (class 1), at least one white fly (class 2) and for whole test set. [2] Extend implementation of the image processing algorithms and techniques to detect pests in controlled environment like greenhouse. Three kinds of typical features including size, morphological feature (shape of boundary), and color components were considered and investigated to identify the three kinds of adult insects, whiteflies, aphids and trips. [3] Promote early pest detection in green houses based on video analysis. Their goal was to define a decision support system which handles a video camera data. They implemented algorithms for detection of only two bioagressors name as white flies and aphids. The system was able to detect low infestation stages by detecting eggs of white flies thus analyzing behavior of white flies. [4] Proposed pest detection system including four steps name as color conversion, segmentation, reduction in noise and counting whiteflies. A distinct algorithm name as relative difference in pixel intensities (RDI) was proposed  for detecting pest named as white fly affecting various leaves. The algorithm not only works for greenhouse based crops but also agricultural based crops as well. The algorithm was tested over 100 images of white fly pest with an accuracy of 96%. [5] Proposed a new method of pest detection and positioning based on binocular stereo to get the location information of pest, which was used for guiding the robot to spray the pesticides automatically.[14] introduced contextual parameter tuning for adaptive image segmentation, that allows to efficiently tune algorithm parameters with respect to variations in leaf color and contrast. III.EXISTING  SYSTEM In earlier days in order to detect the pest  on leafs they used early pest detection in green houses based on video analysis. Their goal was to define a decision support system which handles a video camera data. They implemented algorithms for detection of only two bioagressors name as white flies and aphids. The system was able to detect low infestation stages by detecting eggs of white flies thus analyzing behavior of white flies. But this project has many limitations like it is time consuming process and also the output will not get accurately. So in order to eliminate these limitations ,we are going to proposed a system named pest detection on leafs by using robot and processing in LabVIEW. IV.PROPOSED  SYSTEM In this proposed system we are making  use of robots in order to take the live images from field section to monitoring section. The images taken by the robot processed and the type of disease is displayed accurately. By using this project we can get the output accurately and the type of disease. As we are making use of LabVIEW (Laboratory Virtual Instrumentation Engineering Workbench) software ,in this software instead of text there are making use of icons in order to create the programs. compared to the other softwares this software as many advantages like it will not show any errors at the time of executing the program, whereas other softwares even a small error is there means we will not get the output showing there is some errors, it eliminates the limitations in the existing system. Once you taken the image and create the class mentioning the type of samples in LabVIEW, definitely we will get the output mentioning the type of diseases. Workload on farmers is minimized by using these type of system. By making a track for robot it will be worked properly in slippery and unequal surfaces. If we use chain instead of wheels in the field, robot can work more effectively on unequal surface of the field. Farmers dont have to go in the field because robots do their work properly and effectively. Time consumed by the robots for detecting the pest on leafs is less than mankind, which can work efficiently. Fig 1:Block Diagram V.WORKING In block diagram we are using the web camera in order to take the live pictures from field section to the monitoring section. We are using high definition web camera model number (jil-2247).This web camera takes the images of affected leaf which are caused due to pests. Generally we prefer this type of web camera because it has high flexibly, as well the cost of this type of web camera is very less. It will send  live pictures from field section to monitoring section up to 10 meters distance. We are using wired web camera and this web camera is connected to system through USB cable. This web camera is generally monitored through the system. Next we are using Arduino UNO. The Arduino Uno is a Microcontroller board based on the ATmega328 (datasheet).it has 14 digital input/output pins(of which 6 can be used as PWM outputs),6 Analog inputs,16 MHZ crystal oscillator , a USB connection , a power jack , an ICSP header , and a reset button. In this project we are making use of only 4 digital input/output pins (i.e. pin nos 8, 9, 10, 11), 5v in and Ground pin. These 4 digital pins acts as output pins and also we are making use of 5v output pin as well as ground Pin. Remaining pins we are not using in this project. These 4pins are connected to 4 relays . Relay is nothing more than a switch. A Relay is an electromechanical switch used for one or more of the four (4) purposes 1. To turn something ON. 2. To turn something or disable something. 3. To change the polarity of a wire. 4. To increase the current supply of a wire. In this project we are using four (4) relays 1. for moving forward 2. for moving backward 3. for moving left side 4. for moving right side The main use of these four relays is to move the robot either forward, backward, left side, right side. Based on our request, the particular relay will be on and move in particular direction. These four relays are connected to the two dc motors. In order to work the dc motors we need power supply, so we are using 5v battery. Based on our request the particular relay will be on and this relay will be connected to dc motors and move in a particular direction. Lastly this dc motors are connected to the wheels to rotate. Instead of wheels we can use chains ,this chains can move in even in uneven flat surfaces. This robot take the live pictures from field section to monitoring section without the use of human effort and it will finds whether the leaf had caused marks and based on the marks it will intimate the type of disease. VI.  SOFTWARE  REQUIREMENTS The following are the software requirements used  in this project i. Virtual instrumentation ii. LabVIEW Virtualinstrumentation Virtual Instrumentation is the use of  customizable software and modular measurement hardware to create user-defined measurement systems, called virtual instruments. The concept of a synthetic instrument is a subset of the virtual instrument concept. A synthetic instrument is a kind of virtual instrument that is purely software defined. A synthetic instrument performs a specific synthesis, analysis, or measurement function on completely generic, measurement agnostic hardware. Virtual instruments can still have measurement specific hardware, and tend to emphasize modular hardware approaches that facilitate this specificity. Hardware supporting synthetic instruments is by definition not specific to the measurement, nor is it necessarily (or usually) modular. Leveraging commercially available technologies, such as the PC and the analog to digital converter, virtual instrumentation has grown significantly since its inception in the late  1970s. Additionally, software packages like National Instruments Lab VIEW and other graphical programming languages helped grow adoption by making it easier for non- programmers to develop systems. LabVIEW Lab VIEW (short for Laboratory Virtual  Instrumentation Engineering Workbench) is a platform and development environment for a visual programming language from National Instruments. Originally released for the Apple Macintosh in 1986, Lab VIEW is commonly used for data acquisition, instrument control, and industrial automation on a variety of platforms including Microsoft Windows, various flavors of  UNIX, Linux, and Mac OS. The programming language used in Lab VIEW, is a dataflow language. Execution is determined by the structure of a graphical block diagram. LabVIEW programs are called virtual instruments (VIs).Controls are inputs and indicators are outputs. Each VI contains three main parts: a. Front panel How the user interacts with the VI b. Block diagram The code that controls the program In LabVIEW, you build a user interface by using a set of tools and objects. The user interface is known as the front panel. You then add code using graphical representations of functions to control the front panel objects. The block diagram contains this code. If organized properly, the block diagram resembles a flowchart. VII.  SCHEMATIC  DIAGRAMS  IN LAB  VIEW Front  Panel: When you have created a new VI or  selected an existing VI, the Front Panel and the Block Diagram for that specific VI will appear as shown in below figure In LabVIEW, you build a user interface, or front panel, with controls and indicators. Controls are knobs, push buttons, dials, and other input devices. Indicators are graphs, LEDs, and other displays. You build the front panel with controls and indicators, which are the interactive input and output terminals of the VI, respectively. Controls are knobs, push buttons, dials, and other input devices. Indicators are graphs, LEDs, and other displays. Controls simulate instrument input devices and supply data to the block diagram of the VI. Indicators simulate instrument output devices and display data the block diagram acquires or generates. Fig 2: Front Panel VIII.  BLOCK  DIAGRAM After you build the user interface, you add  code using VIs and structures to control the front panel objects. The block diagram contains this code. In some ways, the block diagram resembles a flowchart. After you build the front panel, you add code using graphical representations of functions to control the front panel objects. The block diagram contains this graphical source code. Front panel objects appear as terminals, on the block diagram. Block diagram objects include terminals, subVIs, functions, constants, structures, and wires, which transfer data among other block diagram objects. It will accompany the program for the front panel which is shown in below figure Fig 3: Block Diagram IX. WORKING Vision  Acquisition In order to detect the pest in leafs, first we have to acquire the image (i.e. take the image of any one leaf in the field).for taking the image of the leafs we require one web camera. This web camera sends live picture from field section to the monitoring section. The below figure shows the image of the affected leaf which was taken from field Fig4:  Acquiring  the  image  of the  affected leaf Vision  Assistant After acquiring the image of the  affected leaf, assist the image (i.e. mentioning the type of the disease).create a class mentioning the type of disease and take the different samples of the image and store these in particular class. The below figures shows how to create a class, the samples of the different classes and also the samples of the affected leafs created in a particular in a particular class is as shown below Fig 5: a class of the affected leaf Fig 6: Samples of the affected leaf RobotControl After creating a class and storing the samples of the affected leaf in that particular class, take photo of the another leaf which was affected by same pest in another field with the help of robot by moving either forward, backward, left side, right-side in front panel. The below figures represents the field section and monitoring section, photo taken in front panel Fig 7:Image taken with the help of robot Fig 8: Monitoring section and Field section RESULTCONCLUSION By using this project we can detect the pest on affected leafs and also we can detect two or more diseases in one particular leaf. after taking the image in front panel ,it will be displayed on the screen as image is detected and the type of disease is:.the below figure represents the result of the affected leaf mentioning whether the disease is detected or not. Figure represents the image taken for the affected leaf with the help of robot and figure represents the output of the image whether the leaf is detected or not: and also the type of disease is as mentioned in the figure INPUT: Fig 9: Image taken with the help of robot OUTPUT Fig10: screenshot showing the disease of the affected leaf We are taking the image of the affected leaf with the help of web camera using robot by moving either left side, right side, backward, downward and after processing it finds whether the disease is detected, if it is detected the type of disease is displayed on the screen. CONCLUSIONFUTURESCOPE Future scope of this type of robots are  very bright because it is very useful in agriculture and reduce the workload. It reduce the time consumed in spraying the pesticide liquid and works very effectively. It will help the farmers to do work in any season and conditions. It will reduce the danger for the farmers from different breathing and physical problems. This type of robots are being used in bicontrol of avocao posttharvest diseases. This type of robots are used for managing diseases in greenhouse crops as well as many other crops. This type of robots are also used in the  fields to detect the fruit is ripen or not and also used for many other purposes REFERENCES [1]. P. Boissard, V. Martin, S. Moisan A  Cognitive Vision Approach to Early Pest Detection in Greenhouse Crops Computer and Electronics in Agriculture Journal,  62(2):83-93, April 2008. [2]. J. Cho, J. Choi Automatic identification ofwhiteflies, aphids and thrips in greenhouse based on image analysis International journal of mathematics and computers in simulation March 27,2007. [3]. Sanjay B. Patil, Dr. Shrikant K. Bodhe Leaf disease severity measurement using image Processing International Journal of Engineering and Technology Vol.3 (5),  2011, 297-301. [4]. M. T. Maliappis, K. P. Ferentinos, H. C.  Passam And A. B. Sideridis [2008] Gims: A Web based GreenhouseIntelligent Management System,World Journal of AGRICLTURAL Sciences 4(5):640-647. [5]. C. Bauch and T. Rath, Prototype of a Vision Based System for Measurements of White Fly Infestation,Institute of Horticultural and Biosystems Engineering, University of Hannover. [6]. Ganesh Bhadane, Sapana Sharma and Vijay B. Nerkar, Early Pest Identification in Agricultural Crops using Image Processing Techniques, International Journal of Electrical, Electronics and Computer Engineering 2(2): 7782(2013). [7]. Presents an automatic method for classification of the main agents that cause damages to soybean leaflets,i.e., beetles and caterpillars using SVM classifier.[12] proposed Back propagation neural network for recognition of leaves, diseases, pests.

The Joy Luck Club Essay example -- Essays Papers

The Joy Luck Club The Joy Luck Club is a story about four Chinese friends and their daughters. It tells the story of the mother’s struggles in China and their acceptance in America, and the daughter’s struggles of finding themselves as Chinese-Americans. The movie starts off with a story about a swan feather, and how it was brought over with only good intentions. Then the movie goes on, the setting is at a party for June the daughter of Suyuan. Suyuan has just past away about four months ago, and her mother’s friends have found her long lost daughters. But it is too late for her to go see them so they tell June, about it and they arrange a meeting for her in China. The party is a going away party for June’s trip to China. At the party June realizes that she was expected to take the place of her mother at the mahjong table. June sat at the East where it all starts â€Å"The Joy Luck Club†. The Joy Luck club was a weekly meeting of the best friends, were they talked about their hopes for their daughters and there stories of the past. The swan feather in the beginning was a symbol of all the hopes and dreams that the mother wanted to give to her daughter. This woman crossing a vast ocean, with only the company of a swan, yet she is not scared. She has dreams for her daughter, and this dream is the driving force of her actions. She is moved to realize this dream, that she is not even aware of the potential bad outcomes. There is no talk about hoping to have a daughter it says I will have a daughter just like me, and she will always be to full to swallow any sorrow. There is no single thought of failure in her mind. Her dreams have instilled in her blind faith, and inherent optimism. She will go as far as that she lets these qualities take her. The swan feather is a symbol of Chinese culture, in that it was brought from China with only good intentions. It was not a symbol for failure but for hope. The swan grew up to me more than what was hoped for it was too beautiful to eat. But when it was taken away, the only thing that was left was a feather a symbol of something that was meant to be nothing but became more. It was a symbol for the mothers it was what they wanted there children to become more then what they where in China. This symbol was learned through the stories that the mothers have told to their daughters. It was learned throu... ...o this movie more than then the other because I am a Chinese American. I don’t relate so much to the daughters but more than the mothers, since I am a 2nd generation Chinese. The movie was more about the spirits and dreams of the mothers and the hopes for a better life for their daughters in America. The struggle between the two cultures and the acceptance of mother and daughter are also present in the movie. By looking at the different stories of mother and daughter I could see the differences in the Culture and the gap that they had to overcome. I think that in my life the gap is much smaller than the gap that the mother and daughters had to overcome. I think this because of the way that my mom raised me. She raised me thinking nothing but the best for me. I think that I can live up to her expectations because of the way that she accepts what I do. The movie opened my eyes to this and made me think, and to come to a conclusion on why I do what I do. The ugly du ckling that came from afar and grew into more than what it was supposed to be, a beautiful swan. But taken away and only the feather and the memories of what it was. A beautiful swan, that proved everyone wrong.

Love symbol Essay

1.1. Background of the Study Most people say love is a gift something beautiful from God. Love is a symbol about the feeling each individual. Deal with their couple, deal with their family, their children, and their friend. In the most stories, a man who falls in love with a woman will sacrifice everything he can, also with a woman, when a woman falls in love with a man will sacrifice everything she can. Not only about relationship between woman and man need sacrifice for a love, but also in family’s relationship needed. For example love and care of parents to her or his kids is always all the way. Based on my opinion that love is like a knife with two eyes, the right side can make a happiness, and the left side can make a sadness. The happiness moment of love is when two people allied in marriages. Two people with different personality become a one. The sadness moment is when two people in marriage decide to divorce, it makes very hurt, not only for two people who had, but it hurt to her and his kids. Those problems might come from external factors, such as the couple’s disagreement over some things, personal jealously, anxiety, distrust, etc. Sometimes, a person even has to sacrifice his or her own happiness for his or her lovers. This shows that love can be such a powerful of wonderful love, and can make painful, most people called it love. Based on the statement above love can also be found in one of Nicholas Sparks novel, the title is The Last Song. The Story tells about starts with Ronnie. She is a rebellious child who has taken the company of wrong kind of friends. It is because she has never been able to come out of her parent’s divorce and have bitter feelings about it. Her life has never been the same. After her parents divorced and her father moved to North Carolina, Ronnie distanced herself from her father and gave up music. Music was the thing that she had grown up learning from her father but now it was another source of stirring up bad memories. Three years later, on her father’s request, Ronnie and her brother, Jonah is sent to North Carolina to spend the summer with their father. Resentful and rebellious, Ronnie rejects her father’s attempts to reach out to her and threatens to return to New York before the summer’s end. It is during this summer that Ronnie meets Will and Blaze and Marcus. After a disgusting episode with Marcus and Blaze, things starts changing in  her life for the good. She finds herself falling for Will, opening herself up to the greatest happiness – and pain – that she has ever known. Her strained relationship with her father starts healing slowly and gradually the bond is restored. All the characters seem real and are well defined. As Ronnie’s life changes, the readers can feel the way she matures from a rebellious teenager to a young woman of substance. Jona, He is intelligent, adorable and a witty child and the way he cares for his father and sister is simp ly moving. Steve, too as a father does his best to spend meaningful time with his children. His unconditional love for his children, patience with Ronnie and his belief in her and finally his love for music is remarkable. Forgiveness is the key to happiness. Life is too short to hold grudges against others. So, forgive and forget and move forward in life. Based on the website of Nicholas Sparks this story is told about love and family. As we know that the Nicholas Sparks’s works always tell about romantic and love. Nicholas Sparks was born on December 31, 1965, in Omaha, Nebraska. He graduated from the University of Notre Dame in 1998. He lives in North Carolina with his wife who accompanies him for 13 years. Nicholas Sparks graduated in 1984 as a valedictorian from Bella Vista High school. The first work of Nicholas Sparks is The Notebook, the novel was published in October 1996 and made the New York Times best seller list. With the success of his first novel he wrote several international bestsellers, one of is The Last Song, it was published on 2010. The Last Song is interesting to analyze particularly from intrinsic factors and the elements of conflict on the main character’s life. T he conflict starts from when Ronnie’s parents decide to divorce. Firstly Ronnie love playing music, after her parents divorce Ronnie dislike to play music, and he hate her father so much. One day, in summer Ronnie and her brother visit to her father’s house. She ignored her father. But soon Ronnie meets Will, the last person she thought she’d never be attracted to, and finds herself falling for him, opening her self up to the greatest happiness and pain that she has ever known. New Criticism theory is appropriate to use in this study to analyze Love and Song influence in Ronnie’s life. 1.2. Statement of the Problems Based on the background of the study above, there are several research questions have to discussed in this thesis, which are: a. How are Love and Song influence of Ronnie’s life in this novel ? b. How are Love and Song created conflict on the plot of the story in this novel? 1.3. Objective of the Study Based on the statements of the problem above, the writer’s purpose are analysis to clear out about: a. The effect of song and love in Ronnie’s life can changes her opinion b. love and song through conflicts elements in this novel 1.4. Significance of the Study In the English Department, Faculty of Humanities, Airlangga University, Surabaya, especially who are studying in literature class got some theory to write on thesis writing. Some theory are pschoanalytic criticism, marxist criticism, feminist criticism, new criticism, structuralist criticism, and etc. In this thesis writing the writer use and focused in New Criticism theory application. New Criticism theory application is about analysis of words, figures of speech and dictions. Intrinsic elements such as characterization, plot, and setting. In this thesis the writer analysis about the conflict of the plot in this story. How love and song influence the main character’s life. The Last Song give us about the effect on the power of love and song can changes the personality of the main character. As we know that the Nicholas Spark’s works, mostly genre about romantic (love). 1.5. Scope and Limitation The novel is analyzed from the text it self, which include the analysis on conflict of plot and elements particularly of the main character it self. This analysis does not discuss about other elements, or anything out from this novel. 1.6. Theoretical Background This thesis has a aim to analyze the love and song can give effect to Ronnie in The Last Song. The writer analyzes the conflict of the plot and the elements character in this novel, the writer uses New Criticism theory to get the more understanding about the problem of the analysis. It is a method of analyzing a text, in this case, a novel, based on the text itself without  adaption any other outside theories. All of elements found in a text are from the main idea represented by the text. New Criticism Theory itself talks about a theory which concerns on text only, without seeing who is the writer’s background of the text, as Tyson (2006) said that â€Å"some of its most important concepts concerning the nature and importance of textual evidence -the use of concrete, specific examples from the text itself to validate our interpretations- have been incorporated into the way most literary critics today, regardless of their theoretical persuasion, support their readings of lit erature.† Secondly, close reading is used to interpret or analyse the text, it means that New Criticism Theory has a new critic to analyse the text itself by using â€Å"close reading† as a point. Thirdly, New Criticism Theory as an imaginative literature in analysing a literary text which called an aesthetic experience is about something that can lead us as a reader to be the truth, as Bressler (2007) said that â€Å"Aesthetic Experience talks about (i.e., the effects produced on an individual when contemplating a work of art) that can lead the truth.† Fourthly, New Criticism Theory is about the author’s intention to make its interpret, as Tyson said that â€Å"New Criticism Theory knows on author’s intention which called ‘intentional fallacy’ to refer to the mistaken belief that the author’s intention is the same as the text’s meaning. Besides intentional fallacy, there is also affective fallacy means that it focuses on the text with its effects.† Fifthly, New Criticism Theory has formal elements or figurative language in analysing a literary text after â€Å"closely read,† there are images, symbol, metaphors, rhyme, meter, point of view, setting, characterization, and plot. Besides formal elements, literary language also one of formal elements, as Tyson (2006) said that â€Å"Literary Language, in contrast, depends on connotation: on the implication, association, suggestion, and evocation of meanings and of shades of meaning, in addition, literary language is expressive: it communicates tone, attitude, and feeling.† Sixthly, New Criticism Theory is also as â€Å"a play on words† which means that the words that exist on literary texts have multiple meanings. As Tyson said that â€Å"new criticism, the complexity of a text is created by the multiple and often conflicting meanings woven th rough it, and these meanings are primarily of four kinds of linguistic devices: (1) Paradox is thus responsible for much of the complexity of human experience and of the literature that portrays  it. (2) Irony means that a statement or event undermined by the context in which it occurs. (3) Ambiguity occurs when a word or event generates two or more different meanings. (4) Tension is created by the integration of the abstract and the concrete, of general ideas embodied in specific images.† 1.7. Method of the Study Write this thesis, firstly the writer reads the novel title The Last Song on a long times. The first time when read this novel, the writer get a general imagination of the all cintent of the novel. After the writer read the novel until finished, the writer get a technique to analyze the novel. She chosen base theory, that is New Criticism. The writer focuses analyze about the conflict in every plot’s the main character. The writer analyze about the influence love and song give effeect in the main character’s life. The writer also searching on the google to get more information about the novel and the New Criticism theory. She also consult with her lecture, and visit on the library books to get more information and collect the theory of New Crticism to doing her thesis analyze The Last Song. 1.8. Definition of Key Term Love: love is like a knife with two eyes, the right side can make a happiness,and the left side can make a sadness Effect: the impact of some happening in our life Song: Music can represented how people falls, which is her or his sad or happy CHAPTER II LITERARY REVIEW The theory that will be used in analyzing the text is New Criticism. As stated by Tyson, New Criticism’s purpose in an analysis is to reveal the true meaning of the text itself. Since this theory is based on the text itself, New Criticism’s main focus is toward the formal elements of the text which forms the organic unity of the text (Tyson 136). 2.1 New Criticism New criticism is one of literary approaches which is commonly used to interpret the meaning of a literary work. New criticism begin in the 1940s  through 1960s, in that era, this method of analysis became popular in the most high school and college literature classes. This approach concerns with close reading, a technique that focus on the elements of a literary work. In a literary work, the elements can be tone, point of view, and any other poetic device that will help the reader understand the overall meaning of a literary work. Formal elements determine what a text contains, since text or literary works uses language in order to express its meaning. In literary work, the language that the author uses in explaining the story of a poem or play is different from the language that people found in their everyday life. In everyday life, we often found scientific language which means that the language is easy to understand and to the point of what it means. On the other hand, literary work use figurative language since a one word can have more than one meaning. As an important part of formal elements, figurative language carries images, symbols, metaphor and similes. This is where figurative language becomes an important part of formal elements because it carries images, symbols, metaphor, and similes in its language (Tyson 141). 2.2 Setting Setting is a physical details of the place, the time, and the social context that influence the actions of the characters in a literary work. Often setting also evokes a mood or atmosphere, foreshadowing event to come. Setting is the time and place of a story. Vivid settings give a story reality; they give readers a sense of being there. Playwrights build themes into their plays through the development and interrelationship of all elements of drama, most of which are the same as for fiction. Three methods of developing theme, however, are particularly noteworthy: repetitions, symbols, and contrasts. All three lend themselves well to drama (Griffith 71): Repetitions can take many forms- a character’s performing the same gesture over and over again, repeating the same phrase stating the same idea, or appearing at regular intervals. Symbolism can enrich setting; but, in fact, symbolism bears on both characterization and theme as well. Then contrast is a device for developing not just theme but characterization and plot as well, and contrast usually bears on all three. 2.3 Plot Plot gives an order to the events that the character in the text faces and focuses on conflicts. Events require the interaction between a character’s oneself or an interaction with another character. The conflicts itself are what the characters must face in a story and need to be resolved. There are elements that make the plot become interesting: introduction (where the character and the story are introduced), rising action, conflict (the struggle that grows out of the of the interplay of two opposing forces in a plot), climax (the highest point of interest in the story or the point which readers learn how the conflict is resolved), falling action, and denouement (the ending of the story). There are many types of plot, such as dramatic plot, episodic plot, parallel plot, and cumulative plot. 2.4 Character Character is a person in a narrative works such as novel, play or drama, and film. Characters in a drama can be different from each other, it means that each character has its own characterization. Characterization is a process of how a character is depicted in a literary work, the aspect of characterization need to be taken in account to illustrate the characters of a story, for example how characters behave or how they act in a certain situation they are in. There are some types of the characters in a drama, such as protagonist (the best actor who got the principal part), euteragonist (the second best actor), antagonist (the character who rivals with other character, mostly involve in a conflict), and the last one is stereotype or stock character (a character who reappears in various forms in many plays). CHAPTER III ANALYSIS Love and song through conflicts Fristly the writer explain about love. Love is a symbol about the feeling each individual. Deal with their couple, deal with their family, their children, and their friend. In the most stories, a man who falls in love with a woman will sacrifice everything he can, also with a woman, when a woman falls in love with a man will sacrifice everything she can. Not only about relationship between woman and man need sacrifice for a love, in family’s relationship needed too. For example love and care of parents to her or his kids is always all the way. Based on my opinion that love is  like a knife with two eyes, the right side can make a happiness, and the left side can make a sadness. The happiness moment of love is when two people allied in marriages. Two people with different personality become a one. The sadness moment is when two people in marriage decide to divorce, it makes very hurt, not only for two people who had, but it hurt to her and his kids. Those problems might come from external factors, such as the couple’s disagreement over some things, personal jealously, anxiety, distrust, etc. Sometimes, a person even has to sacrifice his or her own happiness for his or her lovers. This shows that love can be such a powerful of wonderful love, and can make painful, most people called it love. Song is one of expression about somebody who want to show that her or his feeling. In this novel Ronnie’s father like playing piano to show his feeling about his condition. Before divorce, he always played music with Ronnie, but after divorce he play music without Ronnie, because Ronnie now hate play music. Even Ronnie didn’t play piano, in deepest her feeling, she want to play piano. Ronnie Miller, portrays a rebellious teenager who lives in New York City and is forced to move in with her father for the summer in Tybee Island, Georgia. She hates him after her parents’ divorce and hasn’t talked to him for th ree years. Her father taught her how to play the piano and she loved it. Ever since the divorce, she refuses to play. Ronnie was accepted to Juliard School for the fall, but she refuses to attend. Before she arrived to Georgia, she was miserable, hostile, and defensive towards everyone around her. Ronnie has a serious attitude and she was not being nice to her father. The conflict is when Ronnie’s parents divorce, she hate her father. She always ignore her father. The statement that she hate her father. â€Å" I don’t ant to see and talk to him.† Ronnie said. (the last song 11) The conversation is when her mother talk to Ronnie, that Ronnie and her brother will spend the summer holiday in her father house. The main conflict why Ronnie hate her father is when her grandfather passed away is changes her father. Ronnie’s father quit his position at Juilliard, and year after that he’d decided to try his luck as a concert pianist. Then three years ago her father and her mother decided to divorce, and his father moved back to his home town. Before her parrents divorce, Ro nnie like playing piano, but after her parents divorce she stop playing piano. â€Å"Ronnie hated the piano and swore she’d never play again a decision even some of her  oldest friends thought was strange, since it had been a major part of her life for as long as she’d known them.† (the last song 12) Love changes Ronnie’s Character The first day at her father’s house, Ronnie met Will Blakelee. She crashed into him at his volleyball game and he accidentally spilled her milkshake all over her. Ronnie ignores him even though he was handsome, rich, and popular. The writer assumed that of this text is to think that no matter what happens, you will always end up with your true love in the end. Despite the arguments and different values one may share, it is the thought of first love that will bring you together and help that irresistible bond last forever. The text encourages us all to believe that in every hard time in our lives, we will be rescued by a gorgeous, strong, wealthy man who has nothing less in his heart but the idea to sweep you off your feet at every moment. It is giving every young woman the idea that they don’t have to go out and work hard to find the perfect man because at some point he is going to bump right into you at the beach and you will be in love from then on. The values and cha racteristics, besides the ones on the outside, don’t matter to Ronnie and Will. They are infatuated with each other after spending one summer together. The oppositional reading refuses to explain the unrealistic hopes and expectations it sends out to the viewers. The two young lovers jump right into love within seconds of meeting each other. The first meeting was completely unrealistic because it was just an event based on being in the right place at the right time. They have major class differences and many issues that they didn’t deal with together. The idea that Will was able to change Ronnie from a rebel to a saint in two days could not have been done so easily. In this novel, Ronnie’s father tells Will â€Å"I would be able to help you if I understood the mind of a woman†. It is hard to believe that an 18 year-old boy would be able to understand a woman, but an older, wiser, divorced adult does not. We can not mindlessly accept the idea that your perfect partner is cosmically predestined, so nothing/nobody can ultimately separate you be cause there are many events that can separate a couple. When Ronnie stay at her father’s house, firstly Ronnie ignore her father, but after Ronnie meet someone who makes Ronnie fall in love, step by step she changes her mind preseption to her father. Would Ronnie have been interested in Will if he was shorter, poorer, weaker, and younger than her? Wills rescue of Ronnie was based on his strength and his ability to love her. What would Will have offered to Ronnie if he didn’t have the characteristics of being rich, older, stronger, and taller? Also, do you really think it is realistic for Will to be able to change Ronnie’s rebellious ways instantly? She went from being a rebellious, angry teen who was caught for shoplifting back at home in New York City and â€Å"hated† her father, to a beautiful, respectful young woman who loved her father and only does good things. This is something that can’t be changed within days of meeting a good-looking man.

Participative Management Essay

The world today is filled up with working places and organizations. Every organization is putting its efforts to run the trade and commerce of the world. The top most organizations of the world such as Intel, Microsoft and IBM are the best because they have the best human resource. The human resource of a company plays the most vital role which pushes the organization to the zenith of their expectations. The main aspect of an organizations success is the team work and management of time and resources. According to Wikipedia, â€Å"Teamwork is the concept of people, working together cooperatively or as a team in order to accomplish the same goals and objectives†. A general dictionary defines teamwork as a â€Å"Cooperative or coordinated effort on the part of a group (sociology) of persons acting together as a team or in the interests of a common cause, unison for a higher cause, people working together for a selfless purpose, and so on.† Some things cannot be accomplished by people working all by them selves. Larger, more ambitious goals usually require a number of people work together with other people. Because of this obstacle, teamwork is a desired goal of many leading businesses and organizations today. Projects often require those people who can work together in order to accomplish a common goal. Although critics often argue that in the corporate business world teamwork has become an empty buzzword, or a form of corporate-speak. Effective collaborative skills (knowledge) are necessary to work well in an environment like this. As businesses and organizations become larger or more complicated. Many employers attempt to enhance their employees’ collaborative efforts through self-training, cross-training and conducting workshops in order to help people effectively work together in a group and accomplish shared goals. What is participative management? Participative management can be easily explained as â€Å"An open form of management where employees have a strong decision-making role†. Participative management is developed by managers who actively seek a strong cooperative relationship with their employees and colleagues. The advantages of participative management include increased productivity, improved quality, and reduced costs Once Ken Blanchard said, â€Å"None of us is as smart as all of us†. Participative (or participatory) management, otherwise known as employee involvement or participative decision making, encourages the involvement of stakeholders at all levels of an organization in the analyzing of problems, development of strategies and implementation of solutions. Employees are brought together to share in the decision-making process of the firms by participating in activities such as setting goals, determining work schedules and putting forward suggestions. Other forms of participative management include increasing the responsibility of employees (job enrichment); forming self-managed teams, quality circles, or quality-of-work-life committees; and soliciting survey feedback. Participative management, however, involves more than allowing employees to take part in making their own decisions too. It also involves management treating the ideas and suggestions of employees with consideration and respect. The most extensive form of participative management is direct emp loyee ownership of a company. Four processes influence participation. These processes create employee involvement as they are pushed down to the lowest levels in an organization. The farther down these processes move, the higher the level of involvement by employees. The four processes include: 1. Information sharing, which is concerned with keeping employees informed about the economic status of the company. 2. Training involves raising the skill levels of employees and offering development opportunities that allow them to apply new skills to make effective decisions regarding the organization as a whole. 3. Employee decision making, which can take many forms, from determining work schedules to deciding on budgets or processes. 4. Rewards, which should be tied to suggestions and ideas as well as performance. Benefits of participative management A participative management style offers various benefits at all levels of an organization. By creating a sense of ownership in a company, participative management instills a sense of pride and motivates employees to increase productivity in order to achieve their goals. Employees who participate in the decisions of the company feel like they are a big part of a team with a common goal and find their sense of self-esteem and creative fulfillment heightened which results in a brilliant motivation which increases the productivity of an individual. Managers who use a participative style find that employees are more receptive to change than in situations in which they have no voice or part. Changes are implemented more effectively when employees have input and make contributions to decisions. Participation keeps employees informed of upcoming events so they will be aware of potential changes. The organization can then place itself in a proactive mode instead of a reactive one, as managers are able to quickly identify areas of concern and turn to employees for solutions. Participation helps employees gain a wider view of the organization. Through training, development opportunities, and information sharing, employees can acquire the conceptual skills needed to become effective managers or top executives. It also increases the commitment of employees to the organization and the decisions they make. Creativity and innovation are two important benefits of participative management. By allowing a diverse group of employees to have input into decisions, the organization benefits from the synergy that comes from a wider choice of options. When all employees, instead of just managers or executives, are given the opportunity to participate, the chances is increased that a valid and unique idea will be suggested. Requirements of participative management A common misconception by managers is that participative management involves simply asking employees to participate or make suggestions or take part in making changes. Effective programs involve more than just a suggestion box. In order for participative management to work, several issues must be resolved and several requirements must be met. First, managers must be willing to relinquish some control to their workers; managers must feel secure in their position in order for participation to be successful. Often managers do not realize that employees’ respect for them will increase instead of decrease when they implement a participative management style where all of the employees are considered eligible to give suggestions. The success of participative management depends on effective planning and a slow, phased approach. Changing employees’ ideas about management takes time, as does any successful attempt at a total cultural change from a democratic or autocratic style of management to a participative style. Long-term employees may resist changes, not believing they will last. In order for participation to be effective, managers must be genuine and honest in implementing the program. Many employees will need to consistently see proof that their ideas will be accepted or at least seriously considered. The employees must be able to trust their managers and feel they are respected. . It is important to remember that the manager may not agree with every idea or suggestion given by an employee, how those ideas are received is critical to succeed in participative management. Participatory management does not work with employees who are passive or simply do not care about the organization. Many times employees do not have the skills or information necessary to make good suggestions or decisions too. In this case, it is important to provide them with information or training; so they can make informative choices about their field of expertise. One way to help employees engage in the decision-making process is by knowing their individual strengths and capitalizing on them. By guiding employees towards such areas in which they are knowledgeable, a manager can help to ensure their success. Managers should also give employees time to think about ideas or alternative decisions. Employees often do not do their most creative thinking on the spot and take little bit of more time. Another important element for implementing a successful participative management style is the visible integration of employees’ suggestions into the final decision or implementation of the decision. Employees need to know that they have made a contribution to the thought of the organization and should be appreciated for it. Offering employees a choice in the final decision is important because it increases their commitment, motivation, and job satisfaction. Sometimes even just presenting several alternatives and allowing employees to choose from them is as effective as if they thought of the alternatives themselves. The key is to build employee confidence so their ideas and decisions can become more creative and sound. Concerns Participative management is not a magic cure for all that ails an organization. Managers should carefully weigh the pros and the cons before implementing this style of management to their own. Managers must realize that changes will not take effect overnight and will require consistency and patience before employees will begin to see that the management is serious about employee involvement. Participative management is probably the most difficult style of management to practice. It is challenging not only for managers but for employees as well. Participative management programs can be threatened by office politics. Due to hidden agendas and peer pressure, employees may keep their opinions to themselves and refuse to tell a manager if they feel an idea will not work. A Manager also plays a part in politics when they implement participative management programs to impress their own bosses but have no intention of seeing them through. â€Å"The old structures are being reformed. As organizations seek to become more flexible in the face of rapid environmental change and more responsive to the needs of customers, they are experimenting with new, team-based structures† (Jackson & Ruderman, 1996). Why Team Building is necessary Teamwork is essential for competing in today’s global arena, where individual perfection is not as desirable as a high level of collective performances. In knowledge based enterprises, teams are the norm. A critical feature of this team is that they have a significant degree of empowerment or decision-making authority. There are many different kinds of teams: top management teams, focused task forces, self-directed teams, concurrent engineering teams, product/service development and/or launch teams, quality improvement teams, and so on. Team vs. Group Not all groups in organizations are teams, but all teams are groups. The difference between a team and a group is that a team is interdependent for overall performance. A group qualifies as a team, only if its members focus on helping one another to accomplish organizational objectives and goals. In today’s quickly changing business environments, teams have emerged as a requirement for the success of business. Therefore, managers and leads should constantly try to help groups become teams and facilitate the evolution of groups into teams. Vince Lombardi (1913-1970), football coach for the NFL, once said:  Ã¢â‚¬ People who work together will win, whether it be against complex football defenses or the problems of modern society†. Importance of Teamwork The importance of teamwork is presented in every seminar you attend or business book you read. Without teamwork, houses take longer to build. Governments collapse. Without teamwork, people lose their inspiration and motivation. Importance of the world is known with team work and it has played a part in company turnarounds. Our teamwork training programs dispel the negative myths of teamwork while developing and encouraging the importance of teamwork that can be enjoyed by all parties involved in it. There are three main steps involved with instilling the importance of teamwork within a company environment: 1) Begin with the end in mind – Make a specific list of how your employees, customers and business as a whole will benefit, when they see the true importance of teamwork and team playing. Only then you can outline your objectives and goals which you have to achieve. 2) Make a plan – Do you have the resources to develop teamwork internally? Or, do you need to bring in some experts to assemble and conduct a customized training program for your business team? This is a critical decision on your part and a corporate training company would love the opportunity to discuss how a team would work after learning their outstanding training methods. 3) Quantify and monitor results – The results from teamwork can be measured but only if you have a defined process in place. This measuring process will be the fuel you will need to convince the management and the staff that ongoing efforts would be made to increase teamwork efficiency cordially. Once management and staff alike experience the importance of teamwork, they will be fueled to achieve even more and to touch the heights.

Free Essays on The Day After Tommorrow

Roland Emmerich, the director of such Manhattan-wasting disaster epics as â€Å"Independence Day† and the noisy 1998 â€Å"Godzilla† remake, recently conceded that disaster epics have changed: â€Å"You have to be a little sensitive after September 11.† advertisement Nevertheless, New York City is the chief target in his latest, â€Å"The Day After Tomorrow,† which imagines a tidal wave engulfing the Statue of Liberty and flushing through the streets leading up to the Manhattan Public Library. As the temperatures drop to well below freezing, a gang of survivors makes a bonfire of the books in order to avoid frostbite. Should they send Nietzsche up in flames? Should they torch the tax law books? Or should they read the books to solve their problems? These are the kinds of questions that could only turn up in something as deliciously cornball as an Emmerich movie. Fortunately, he’s got a cast that knows what to make of lines like â€Å"This is so retro it would be cool if it were on purpose.† Disaster films back with a vengeance Review: ‘Day After Tomorrow’ is retro cool Emmerich's films pack powerful punch Science, and fiction, of 'Day After Tomorrow' What is the best disaster movie? That observation (so gloriously appropriate in the context of this movie) is delivered by Jake Gyllenhaal, whose snarky performance as Sam, the somewhat estranged 17-year-old son of a crack climatologist (Dennis Quaid), carries much of the picture past its absurdities. Not the least of these is dad’s heroically crazy quest to reunite with Sam, even while the world is literally falling down around them. â€Å"Unpack the snow shoes,† he tells his loyal assistant (Dash Mihok). â€Å"We’re walking from here.† Global warming, which is not recognized as a threat by a Cheney-like American vice president (Kenneth Welsh), leads to an instant Ice Age that freezes most of North America and Europe and delivers ... Free Essays on The Day After Tommorrow Free Essays on The Day After Tommorrow Roland Emmerich, the director of such Manhattan-wasting disaster epics as â€Å"Independence Day† and the noisy 1998 â€Å"Godzilla† remake, recently conceded that disaster epics have changed: â€Å"You have to be a little sensitive after September 11.† advertisement Nevertheless, New York City is the chief target in his latest, â€Å"The Day After Tomorrow,† which imagines a tidal wave engulfing the Statue of Liberty and flushing through the streets leading up to the Manhattan Public Library. As the temperatures drop to well below freezing, a gang of survivors makes a bonfire of the books in order to avoid frostbite. Should they send Nietzsche up in flames? Should they torch the tax law books? Or should they read the books to solve their problems? These are the kinds of questions that could only turn up in something as deliciously cornball as an Emmerich movie. Fortunately, he’s got a cast that knows what to make of lines like â€Å"This is so retro it would be cool if it were on purpose.† Disaster films back with a vengeance Review: ‘Day After Tomorrow’ is retro cool Emmerich's films pack powerful punch Science, and fiction, of 'Day After Tomorrow' What is the best disaster movie? That observation (so gloriously appropriate in the context of this movie) is delivered by Jake Gyllenhaal, whose snarky performance as Sam, the somewhat estranged 17-year-old son of a crack climatologist (Dennis Quaid), carries much of the picture past its absurdities. Not the least of these is dad’s heroically crazy quest to reunite with Sam, even while the world is literally falling down around them. â€Å"Unpack the snow shoes,† he tells his loyal assistant (Dash Mihok). â€Å"We’re walking from here.† Global warming, which is not recognized as a threat by a Cheney-like American vice president (Kenneth Welsh), leads to an instant Ice Age that freezes most of North America and Europe and delivers ...

Free Essays on The Life Of Michelangelo

Michelangelo was pessimistic in his poetry and an optimist in his artwork. Michelangelo’s artwork consisted of paintings and sculptures that showed humanity in it’s natural state. Michelangelo’s poetry was pessimistic in his response to Strazzi even though he was complementing him. Michelangelo’s sculpture brought out his optimism. Michelangelo was optimistic in completing The Tomb of Pope Julius II and persevered through it’s many revisions trying to complete his vision. Sculpture was Michelangelo’s main goal and the love of his life. Since his art portrayed both optimism and pessimism, Michelangelo was in touch with his positive and negative sides, showing that he had a great and stable personality. Michelangelo’s artwork consisted of paintings and sculptures that showed humanity in it’s natural state. Michelangelo Buonarroti was called to Rome in 1505 by Pope Julius II to create for him a monumental tomb. We have no clear sense of what the tomb was to look like, since over the years it went through at least five conceptual revisions. The tomb was to have three levels; the bottom level was to have sculpted figures representing Victory and bond slaves. The second level was to have statues of Moses and Saint Paul as well as symbolic figures of the active and contemplative life-representative of the human striving for, and reception of, knowledge. The third level, it is assumed, was to have an effigy of the deceased pope. The tomb of Pope Julius II was never finished. What was finished of the tomb represents a twenty-year span of frustrating delays and revised schemes. Michelangelo had hardly begun work on the pope’s tomb when Julius commanded him to fresco the ceiling of the Sistine Chapel to complete the work done in the previous century under Sixtus IV. The overall organization consists of four large triangles at the corner; a series of eight triangular spaces on the outer border; an intermediate series of figures;... Free Essays on The Life Of Michelangelo Free Essays on The Life Of Michelangelo Michelangelo was pessimistic in his poetry and an optimist in his artwork. Michelangelo’s artwork consisted of paintings and sculptures that showed humanity in it’s natural state. Michelangelo’s poetry was pessimistic in his response to Strazzi even though he was complementing him. Michelangelo’s sculpture brought out his optimism. Michelangelo was optimistic in completing The Tomb of Pope Julius II and persevered through it’s many revisions trying to complete his vision. Sculpture was Michelangelo’s main goal and the love of his life. Since his art portrayed both optimism and pessimism, Michelangelo was in touch with his positive and negative sides, showing that he had a great and stable personality. Michelangelo’s artwork consisted of paintings and sculptures that showed humanity in it’s natural state. Michelangelo Buonarroti was called to Rome in 1505 by Pope Julius II to create for him a monumental tomb. We have no clear sense of what the tomb was to look like, since over the years it went through at least five conceptual revisions. The tomb was to have three levels; the bottom level was to have sculpted figures representing Victory and bond slaves. The second level was to have statues of Moses and Saint Paul as well as symbolic figures of the active and contemplative life-representative of the human striving for, and reception of, knowledge. The third level, it is assumed, was to have an effigy of the deceased pope. The tomb of Pope Julius II was never finished. What was finished of the tomb represents a twenty-year span of frustrating delays and revised schemes. Michelangelo had hardly begun work on the pope’s tomb when Julius commanded him to fresco the ceiling of the Sistine Chapel to complete the work done in the previous century under Sixtus IV. The overall organization consists of four large triangles at the corner; a series of eight triangular spaces on the outer border; an intermediate series of figures;...

How to Write a Perfect Internship Resume (Examples Included)

How to Write a Perfect Internship Resume (Examples Included) The good thing about searching for an internship: no one expects you to have decades of experience in the field. The tougher part: you’re still looking to get that foot in the door, so you don’t yet have tons of related experience. So how do you square that for your resume, and make sure that you’re putting up the resume that will get you hired as an intern? Let’s start by looking at what not to do. Kaitlyn is a junior in college, looking to get an internship for the summer.Kaitlyn Martin63 University Place, Apt. 2CStorrs, CT 99999(555) 555s)How to Write a Perfect Occupational Therapist ResumeHow to Write a Perfect Physician Assistant Resume (Examples Included)How to Write a Perfect Receptionist Resume (Examples Included)How to Create a Perfect Retail ResumeHow to Write a Perfect Sales Associate Resume (Examples Included)How to Write a Perfect Social Worker Resume (Examples Included)How to Write a Perfect Truck Driver Resume (With Examples)

History of Strategy Literature review Example | Topics and Well Written Essays - 3250 words

History of Strategy - Literature review Example This book, even today, continues to be the strategy bible for some of the best corporate leaders, football coaches, cricket mentors etc. Contributions to strategy were from different domains – military, political, academic and practitioners as well. The word strategy is derived from â€Å"strategos† – a combination of the Latin words â€Å"stratos† meaning an Army and â€Å"agein† which meant to lead. â€Å"Strategos† was used to refer to an Army General in Athens. In 1505 AD, Nicolo Machiavelli, a politician authored a book titled â€Å"The Prince†. This book consisting of 26 chapters dealt with principles of the governance of a kingdom or a State. His strategy of taking control of country by either treating the powerful citizens very well or crushing them completely, gave rise to the Machiavillean philosophy in politics and governance. The academic origins of Strategy can be traced back to the 1960s when Drucker, Ansoff and Chandler studied the prosperity of large successful American corporations before and after the II World War and created a platform for the "Classical School of Business Strategy". Though it had its roots in the Military Strategy, this school has never been replaced by a better total view about strategy. They propounded that Direction setting or â€Å"Strategy formulation† as an important responsibility of top managers. Business practitioners such as Sloan, the President of General Motors from 1923 to 1946, designed the concept of a â€Å"Divisionalised Corporation†. Jones, the Chairman of ICI, contributed his thoughts on how to make the Board of Directors in an organisation work better. Grove, the President & CEO of Intel Corporation presented his insights as to how to run an organisation in an environment of very rapid technological advances. In 1965, Moore, the co-founder of Intel, brought out the very popular Moore’s Law. The law stated that the number of transistors / inch would double every 2 years. This law held good for about sometime but was overshadowed by the giant strides made by chip manufacturers in the technology front, in so much so that Moore himself, publicly acknowleged that technology had far outgrown the Moore’s Law. The present law suggests that the data density per chip doubles every 18 months. The evolution of the concept of Strategic Management travels back to the 1950s, when Ford and the Carnegie Corporation, sponsored research into curriculum of business schools. The major recommendation of the study was to expand business education to include a course on Business Policy which helped application of analytical techniques to businesses. By the 1970s, most of the top B-schools in the world had a course on Business Policy and the focus became wider. By the 1980s, research literature on competitive strategy had grown and the course on Business Policy began to look at the large picture of business. Hence, Business Policy was changed to Strategic Management. Johnson and Scholes (2002) defined Strategy as â€Å"direction and scope of an organisation over the long term†. It would be prudent to compare and contrast Strategic management with Operational Management. While both these concepts dealt with management per se, these two approaches are diametrically opposite. While Operational Management was routine in nature, small in scale, specific to an operation, was

The Concept and Process of Marketing (Coca-Cola case) Essay

The Concept and Process of Marketing (Coca-Cola case) - Essay Example Marketing can also be defined as a process through organization creates effective channels of exchanging of goods and services with their customers, through coordination of the four P’s of marketing, which are product, price, place and promotion. Marketing therefore involves identifying a product that can satisfy a given consumer need, determination of its price, determination of an effective distribution channel for the product to reach the customer, and finally designing ways to inform the potential consumers about the product (Wysong and Flores, 2008, p.54). 1.2 Consumers Needs and Wants Consumers are motivated to buy goods and services by their specific wants and needs, a consumers needs are those items that every person requires for survivor such as clothes, food and shelters. The consumer’s wants refers to those items that a person would consider buying after fulfilling his or her needs, which may include a car, going for holiday among others. However, a want can easily translate into a need when a person desperately wants an item. However, Hartline and Ferrell (2010, p.184) warns that referring to needs as necessities is simplistic since the definition of a need is subjective. Therefore, in this respect, a need occurs when a consumer’s level of satisfaction is below the desired level while a want is a desire of a given product to cater for a need (Hartline and Ferrell, 2010, p.184). As stated earlier, a consumer will buy goods and services primarily to satisfy his or her wants and needs. Therefore, it is prudent for a business to understand the needs, which can be satisfied by its products. As Hartline and Ferrell...For instance, Coca-Cola has in the past used their bottles to conduct a lottery, whereby a faithful customer who manages to collect specific winning bottle tops gets the reward. 2.37 Consumer profitability. Companies undergo various costs in the process of advertising, consumer relations, and in the process of trying to increase their sales. Consumer profitability is the difference between the revenue that a company gets customers, and the cost they incur to get those customers (Raaij and Eric 2002, p 1). Coca- Cola Company should do the cost benefit analysis, in order to ensure that revenue incurred in the customer relation process is more than the costs incurred, and that such difference is significant. 2.38 Narrow marketing focus Narrow marketing involves a product with fluctuating prices in the market, which is usually as a result of change in demand or supply. A narrow marketing strategy involves a company not putting efforts to win new customers. The cost of narrow marketing focus is low sales, fluctuation in product demand. Coca–Cola Company can avoid this pitfall through adopting strategies to get new customers and using good customer relations to retain existing customers.

Shipping Law - The collision regulation rules Essay

Shipping Law - The collision regulation rules - Essay Example The Merchant Shipping Regulations of 1996 (MSA) provides that the definition of the word "ship" includes hovercraft. More specifically the regulation 2 (1) provides for the application of the Collision Regulations to seaplanes registered in the UK. Moreover, the 1976 Convention does not apply to floating platforms constructed for the purpose of exploring or exploiting the sea-bed, also does not apply to hovercraft.( Chorley & Giles 1999) Section 313 of the Merchant Shipping Act 1995 defines a ship as every description of vessel used in navigation. Section 58 of this act, clearly states that the act applies to a master or employee of a United Kingdom ship or a foreign ship in United Kingdom waters, who does any act that causes or is likely to cause serious injury to a person, or any act that would prevent serious injury to a person (Mandaraka 2001). However, the section 310 of the Act makes the definition of the ship, applicable to hovercraft. By section 311 of the same act, the Secretary of state has power to declare anything which is designed or adapted for sea uses to be a ship of any purpose of the MSAs. However, this power is not yet exercised (Mandaraka 2001). Furthermore, it can be considered that there is a gap in the Merchant Shipping Act of 1995, considering the definition in the words "used in navigation". There is no clear definition in relation with the navigation and therefore relevant definition given from decided cases. Case: Steedman v Scofield The plaintiff was riding a jet-ski when he was involved in a collision with a speedboat driven from the first defendant. The collision was caused by the negligence of the plaintiff while acting as agent or servant of the water-skier. The plaintiff instituted proceedings against the defendants for his personal injuries. It was contended that the action was time barred by the time the writ was issued under the provisions of the S8 of the MCA 1911 (Fizpatrick &Adderson, 2005). The issue was whether the jet-ski was a "vessel used for navigation purposes. In the relevant section of the Merchant Act, the "vessel" is defined as any ship or boat or any other description of vessel used in navigation. Also in the same section (742) is defined the ship as every description of vessel used in navigation not propelled by oars. (Mandaraka 2001) Therefore in accordance with the above definition, the jet-ski was a "vessel" because it was used in navigation for the purpose of the MSA, and I t was also a "ship" because it was not propelled by oars. However, the admiralty judge held for this case that: "to come within the definition of "ship" in accordance with the MSA the jet-ski had to be a vessel used in navigation. A vessel was usually a hollow receptacle for carrying people and the word "vessel" was used to refer to craft larger than rowing boats and it included every description of watercraft used or capable of being used as a mean of transportation in water: a jet-ski was not a vessel!!! The phrase "used in navigation" is referred to the concept of transportation of persons or commodities to intend destination navigation was not considered synonymous with movement in water, but was defined as a movement from one place to another. Therefore, a jet-ski was capable of movement on water but the purpose was not to go from one place to another. It might be possible to navigate a jet-ski but it was not a

ICS 120 - Anything from the Moors to Pancho Villa Term Paper

ICS 120 - Anything from the Moors to Pancho Villa - Term Paper Example However, the Vandals and Byzantine rulers failed to penetrate the interior that still under the Moorish control. The Berbers were also able to resist domination by the warring Arab armies that kept attacking them from the East. However, this resistance did not last long as the Moors became Islamised by 700 CE (Nicolle 22). The Islamic Moors were able to defeat and take control of much of Iberia by 711 CE. They named peninsula area the Al Indulus. They tried to move northeast towards and across the Pyrenees Mountains but they were revolted by Frank Charles and his army in 732 CE at the Battle of Poitiers. The Moors were ruled over Iberia for several years, converting several of the original inhabitants into Islam (Sertima 65). A small Christain Iberian Kingdom known as the Austrias started the reconquista, or Inquisition, in the 8th century. Slowly they were able to spread their control over the north and western parts of Iberia. By the 13th century, a group of Christian leaders were able to drive out the Islamic Moors from the central part of the peninsula. Although most of the Iberian area fell under foreign control, the Moor’s Kingdom of Granada in the south thrived for three hundred more years. During the late half of the 15th century, a mass exodus from the peninsula was caused by forced conversion into Catholicism. This led to the decline of the powerful Al-Indulus into small fiefdoms which were known as taifas. These fiefdoms were consolidated in part under the Cordoba Caliphate (Nicolle 55). During the wars of Inquisition, many of the Moors chose to remain in Spain and were converted to Christianity. They were heavily persecuted by King Phillip and his armies if and when they were thought to be practising Islam in secret. They revolted in 1568 and this led to more persecutions. Eventually, they were expelled from Spain. Although

International business Essay Example | Topics and Well Written Essays - 2500 words - 4

International business - Essay Example Their expectation is that these additional aircraft will allow Ryanair to double in size to over 84 million passengers each year by 2012. Moreover, Ryanair currently employs a team of 4,200 people, comprising over 25 different nationalities (About Ryanair). Ryanair’s competitive strategy is quite simple. The company offers the lowest fares of any airline operating in Europe. The firm has succeeded by holding its average fare below â‚ ¬50, which is about a third lower than even EasyJet’s, its strongest low-price competitor. The company sells seats on a one-way basis. Fares are set on the basis of demand for particular flights and by reference to the period remaining to the date of departure of the flights; higher fares are charged on flights with higher levels of demand made nearer to the date of departure. The secret of Ryanair’s success in their business could be drawn out of how they were able to narrow the value network by eliminating non core activities and to shorten the value network by eliminating processes that are part of the value chain. The company’s aircraft handling, ticketing and other services at certain airports are handled by third party contractors, which is Servisair. The company has its own internet booking facility and reservation centre, and generates the majority of its sales through direct selling (through website and telephone reservations). Ryanair also provides various ancillary services and engages in other activities connected with its core air passenger service, including non-flight scheduled services; in-flight sale of beverages, food and merchandise; and internet-related services. As part of its non-flight scheduled and internet-related services, Ryanair offers accommodation services, car rentals, rail tickets, and travel insurance through both its website and its traditional telephone reservation

Exercises BYP10-1 and BYP11-10 Essay Example | Topics and Well Written Essays - 1000 words

Exercises BYP10-1 and BYP11-10 - Essay Example ‘Write the press release convincing the stockholders that the stock dividend is just as good as a cash dividend’, he orders. ‘Just watch our stock rise when we announce the stock dividend; it must be a good thing if that happens.’ There is nothing unethical about President Mailor’s actions, as declaring dividends are at the sole discretion of the company. Moreover, Greenwood has paid out cash dividends for over 15 years, when the company was doing better in terms of cash as well as earnings. At the time of crisis, where there is only enough liquid assets to take care of day - to – day operational activities, the decision taken by President Mailor is very reasonable. When stock dividends are declared, the stockholders are given additional stocks based on the number of stocks originally held by them. If this involves, adding new shares to the company, then the total number of stocks are increased; however the value of the stock is reduced, so that the total stockholders’ equity remains the same. Hence a stock dividend increases the number of stocks whereas the total value of stockholder equity is unchanged. As a stockholder, a cash dividend is preferred, as it is paid out immediately and adds value to the stockholder. However a stock dividend is of lesser value to the stockholder, as it just increases the number of stocks held and does not add value immediately. The stock dividend appreciates only when the value of the company goes up in the future. But there is also a possibility of the company’s value going down. Hence a cash dividend is more preferred by the

International business Essay Example | Topics and Well Written Essays - 2500 words - 4

International business - Essay Example Their expectation is that these additional aircraft will allow Ryanair to double in size to over 84 million passengers each year by 2012. Moreover, Ryanair currently employs a team of 4,200 people, comprising over 25 different nationalities (About Ryanair). Ryanair’s competitive strategy is quite simple. The company offers the lowest fares of any airline operating in Europe. The firm has succeeded by holding its average fare below â‚ ¬50, which is about a third lower than even EasyJet’s, its strongest low-price competitor. The company sells seats on a one-way basis. Fares are set on the basis of demand for particular flights and by reference to the period remaining to the date of departure of the flights; higher fares are charged on flights with higher levels of demand made nearer to the date of departure. The secret of Ryanair’s success in their business could be drawn out of how they were able to narrow the value network by eliminating non core activities and to shorten the value network by eliminating processes that are part of the value chain. The company’s aircraft handling, ticketing and other services at certain airports are handled by third party contractors, which is Servisair. The company has its own internet booking facility and reservation centre, and generates the majority of its sales through direct selling (through website and telephone reservations). Ryanair also provides various ancillary services and engages in other activities connected with its core air passenger service, including non-flight scheduled services; in-flight sale of beverages, food and merchandise; and internet-related services. As part of its non-flight scheduled and internet-related services, Ryanair offers accommodation services, car rentals, rail tickets, and travel insurance through both its website and its traditional telephone reservation

Teen suicides Essay Example | Topics and Well Written Essays - 250 words

Teen suicides - Essay Example He was a homosexual and his private video with his gay companion was posted on the internet by his colleagues. Clementi did not find any other option suitable and opted for suicide by jumping off the bridge. His suicide was an example of cyberspace bullying and was a tragic happening which laid a great impact (Schwartz 2011). Phoebe Prince was a 15 year old girl who was also new in her school. She was the target of many bullies who used to call her with names and she was physically harassed as well. The internet and the social networking websites were also utilized to bully her. She also committed suicide when she could not handle the pressure and the bullying (Eckholm and Zezima 2010). These untoward incidents are clearly indicative of the fact that bullying has become a major problem in today’s world where it can lead to the deaths of teenagers who are victims of this crime. The involvement of social networking also has a major role to play as can be seen in the two cases. T he death of Tylor Clementi was mainly due to cyber bullying. The improper utilization of social networking websites combined with the inappropriate action taken against the cases of bullying has led to the incidence of teen suicides. Works Cited Schwartz, John. â€Å"Bullying, Suicide, Punishment.† The New York Times. 2 Oct. 2010. Web 4th March 2011.

History of antivirus software

History of antivirus software Antivirus Software History of Antivirus Software There are competing claims for the innovator of the first antivirus product. Possibly the first publicly documented removal of a computer virus in the wild was performed by Brent Fix in 1987. An antivirus program to counter the Polish MKS virus was released in 1987. Dr. Solomons Anti-Virus Toolkit, AIDSTEST and AntiVir were released by in 1988. Dr. Ahn Chul Soo (Charles Ahn, founder of AhnLab Inc) in South Korea also released the Anti-Virus software called V1 in June 10, 1988. By late 1990, nineteen separate antivirus products were available including Norton AntiVirus and McAfee VirusScan. Early contributors to work on computer viruses and countermeasures included Fred Cohen, Peter Tippett, and John McAfee. Before Internet connectivity was widespread, viruses were typically spread by infected floppy disks. Antivirus software came into use, but was updated relatively infrequently. During this time, virus checkers essentially had to check executable files and the boot sectors of floppy and hard disks. However, as internet usage became common, initially through the use of modems, viruses spread throughout the Internet. Powerful macros used in word processor applications, such as Microsoft Word, presented a further risk. Virus writers started using the macros to write viruses embedded within documents. This meant that computers could now also be at risk from infection by documents with hidden attached macros as programs. Later email programs, in particular Microsoft Outlook Express and Outlook, were vulnerable to viruses embedded in the email body itself. Now, a users computer could be infected by just opening or previewing a message. This meant that virus checkers had to check many more types of files. As always-on broadband connections became the norm and more and more viruses were released, it became essential to update virus checkers more and more frequently. Even then, a new zero-day virus could become widespread before antivirus companies released an update to protect against it. What is an Antivirus program? An antivirus program is used as a security measure and protection tool against computer viruses. The job of an antivirus program is to scan, detect and prevent viruses. Not all antivirus programs can perform these basic tasks, but this will be discussed later on in this report. Antivirus programs are an essential tool you must have installed on your computer or network. Antivirus programs offer real-time, on-access and on-demand protection for your computer. The way the programs works is based on the version of the antivirus program you have. Antivirus programs can be a standalone or can be included in a protection suite and are distributed in 32 and 64-bit versions on multiple operating systems such as Windows, Linux and Mac, allowing all different types of computers to be protected from malicious software. Why is Antivirus Software Necessary? Security is a major concern when it comes to the safety of your personal information. If someone were to access your information and use it, the consequence would be drastic. Information security is concerned with three main areas; Confidentiality peoples information should only be available to someone who has the right to view it. Availability information should only be accessible when someone needs it. Integrity information should only be modified by people who are authorized to edit it. These concepts apply to home Internet users just as much as they would to any corporate or government network. You probably wouldnt let a stranger look through your important documents. In the same way, you may want to keep the tasks you perform on your computer confidential, whether its tracking your investments or sending email messages to family and friends. Also, you should have some assurance that the information you enter into your computer remains intact and is available when you need it. Some security risks arise from the possibility of intentional misuse of your computer by intruders via the Internet. Others are risks that you would face even if you werent connected to the Internet (e.g. hard disk failures, theft, power outages). The bad news is that you probably cannot plan for every possible risk. The good news is that you can take some simple steps to reduce the chance that youll be affected by the most common threats and some of those steps help with both the intentional and accidental risks youre likely to face. Virus? What is a Virus? Before we go on and tell you how an antivirus program scans, detects and prevents viruses and malware, lets discuss what exactly a virus is. Like its genetic equivalent, a computer virus is a program that spreads unwanted and unexpected actions through the insides of your PC. Not all viruses are malicious, but many are written to damage particular types of files, applications or even operating systems. Some examples of viruses are; Trojan horse viruses, worms, spyware, adware, rootkits, and many other types of malware. Viruses have been around since the early 1970s. Even though they never had an internet connection back in the 70s viruses still infected computers by floppy disks. Yes, FLOPPY DISKS, the old 5 14 disks. The first recorded virus was in 1971 and it was called the Creeper Virus, which was written by Bob Thomas. What the Creeper virus did was it infected a remote computer by the ARPNET and copied itself displaying the message â€Å"IM THE CREEPER: CATCH ME IF YOU CAN!. Ironically the Reaper was created to delete the Creeper. The Reaper program was not like the anti-virus programs we know today, but in fact was a virus itself in that it was self replicating and spread through a network. How an Antivirus Program Works The first and most important task of an antivirus program is to protect, prevent, or block any malicious activity in your computer or home and office network in real-time. The real-time protection should trigger an alert or provide automatic action whenever a suspected or positively identified malware activity is detected. Most antivirus programs will only monitor some critical areas in your computer. When an antivirus program is installed, it will start monitoring the activity of the system by searching files that are being accessed, transferred, or stored to or from the hard disks and external/removable drives. Files that are being downloaded from the Internet are scanned. If a suspicious activity is detected, the antivirus program will automatically remove the file or stop the processes that are posing risk to your system, your contacts, or other computers or devices in on your network, unless you trust the file that you are receiving. Antivirus programs offer several types of detection methods to identify malware, but the most common detection methods is heuristic analysis and by using traditional virus detection (signature-based). 1. Characteristics of a program This is called heuristics scanning. Heuristic scanning engines work on the principle that viruses will usually use certain tricks or methods of infecting, and therefore if a program looks like it might be using those tricks, there is a possibility that the program is a virus. Sound simple? No, not really, its actually incredibly hard to write a foolproof 100% effective heuristics engine. (Engine, simply put, is just a word we use to describe the bit that drives the virus detector and compares files to the database of known infection agents) The more aggressive heuristic scanner may well detect large numbers of so called False Positives i.e. files that are really totally innocent but look like they might alter other files, the less aggressive ones might miss files that really are viruses. A method of heuristic analysis is for the anti-virus program to decompile the suspicious program, and then analyze the source code contained within. In reality heuris tics work quite well for some types of viruses, such as Macro Viruses, but not so well for other types. However, they are a reasonable attempt at providing protection against currently unknown viruses. The advantage to this method is the fact that there is no time period when the computer is not protected after specific viruses are released. The disadvantages include the fact that false positives may occur and some viruses may not be identified during the length of a scan. The first heuristic engines were introduced to detect DOS viruses in 1989. However, there are now heuristic engines for nearly all classes of viruses. 2. Footprint or Signature-based detection of virus program A virus signature is a particular pattern of bits or information contained in a virus that appears in no other file or program in the world, except for that virus. This method is the most common method used to identify viruses and false positives are very rare. It compares the virus footprint against a library of known footprints which match viruses. A footprint is a pattern in the data included in a file. Using this method, viruses must be identified as viruses, and then added to the library of footprints. The advantage to this method lies in the fact that false positives are very rare. The disadvantage to this method is the fact that there is a time period between when the virus is released to when the library of known footprints is updated. During this time period, the virus will not be recognized and could infect a computer. How do antivirus programs rate possible risk? Antivirus programs use a threat level index to determine what type of action to take. If the program is adware only, most antivirus programs will display a dialog box to inform the user why a program or related file of an adware program was detected. If the detected object is posing security and privacy risks, the threat level is medium, high, or severe. The threat level ratings by antivirus programs are not all the same. Some antivirus programs may not detect or even scan for tracking cookies. Some of these are installed when legitimate software downloaded from third-party websites is bundled with another installer from a company that is known to have a spyware or adware business. Quarantine and False Positives in Antivirus Programs Antivirus programs work also by quarantining suspect and malware files. This process is to prevent the offending objects from doing any damage in the system and to allow the end-user to restore back a quarantined object to its original location if it is found to be a false positive. A false positive detection is when a malware signature detected an uninfected file or process. In some cases, a false positive can cause a system to not to boot or run properly. If another program is affected by the false detection, the system will run normally, but not the program that the Antivirus have falsely identified and removed. Types of Antivirus Programs That Are Available On the following page there is a list, in alphabetical order, of some the companies who provide Antivirus programs and the platforms on which they are supported. Company Windows Apple Linux Mobile Free? AntiVir Yes No Yes No Yes AVG Yes No No No Yes Avira Yes No Yes Yes Yes BitDefender Yes No Yes Yes No ClamWin Yes No No No Yes ESET NOD32 Yes No Yes Yes No F-Prot Yes No Yes No No Kaspersky Yes Yes Yes Yes No McAfee Yes Yes Yes Yes No MSE Yes No No No Yes Network Associates Yes Yes Yes Yes No Panda Software Yes No Yes No No RAV Yes Yes Yes No No Sophos Yes Yes Yes No No Symantec (Norton) Yes Yes Yes Yes No Trend Micro Yes No No Yes No Vipre Yes No No No No Webroot Yes No No No No Antivirus Software Now that you have a basic understanding of how an antivirus program works and why you need one, here are some examples of three of the main antivirus programs available today. The main three that this report is going to discuss is Norton, Bitdefender, and Kaspersky. There are different types of antivirus programs available for each manufacturer and the following information is going to discuss these types of programs. Norton by Symantec Norton offers 3 antivirus programs; Norton Antivirus Norton Internet Security Norton 360 Here is a full list of what Norton by Symantec offers for their product line. (Symantec) Core Protection Blocks viruses, spyware, Trojan horses, worms, bots, and rootkits Defends against hackers with quiet two-way firewall Pulse updates every 5 15 minutes for up-to-the minute protection Advanced Protection Norton Bootable Recovery Tool repairs, restores and boots severely infected, unbootable PCs Leverages cloud-based online intelligence for real-time detection of threats Download Insight proactively warns of potential dangers in newly downloaded files and applications before you install or run them Guards against Web attacks that exploit software vulnerabilities Stops threats unrecognized by traditional antivirus techniques Filters unwanted email with professional-strength antispam Helps keep your kids safe online with parental controls (Microsoft Windows only) Networking Helps secure and monitor your home network Automatically secures your PC when connecting to public wireless networks Identity Protection Block hackers from accessing your computer Blocks phishing websites and authenticates trusted sites Secures, stores, and manages login and personal information Prevents hackers from eavesdropping and stealing information as you type Identifies unsafe Web sites in your search results Backup and Restore Automatically saves important files locally or to secured online storage Restores lost files and folders PC Tuning Optimizes the hard drive to free up disk space Optimizes PC performance with disk cleanup Provides clear insight into recent PC activities to help prevent slowdowns Optimizes application performance with one-click Support Free email, chat, or phone support Automatically finds and fixes common PC problems The following is a table of what exactly the three antivirus programs from Norton offer. Norton Internet Security Norton 360 Norton Antivirus Blocks viruses, spyware, Trojan horses, worms, bots, and rootkits Yes Yes Yes Defends against hackers with a quiet two-way firewall Yes Yes No Pulse updates every 5-15 minutes for up-to-the minute protection Yes Yes Yes Intelligence-driven technology for faster, fewer, shorter scans Yes Yes Yes Norton Bootable Recovery Tool repairs, restores and boots severely infected, unbootable PCs Yes Yes Yes Leverages cloud-based online intelligence for real-time detection of threats Yes Yes Yes Download Insight proactively warns of potential dangers in newly downloaded files and applications before you install or run them Yes Yes Yes Guards against Web attacks that exploit software vulnerabilities Yes Yes Yes Stops threats unrecognized by traditional antivirus techniques Yes Yes Yes Filters unwanted email with professional-strength antispam Yes No No Helps keep your kids safe online with parental controls (Microsoft Windows only) Yes Yes No Helps secure and monitor your home network Yes Yes No Automatically secures your PC when connecting to public wireless networks Yes Yes No Block hackers from accessing your computer Yes Yes No Blocks phishing websites and authenticates trusted sites Yes Yes No Secures, stores, and manages login and personal information Yes Yes No Prevents hackers from eavesdropping and stealing information as you type Yes Yes No Identifies unsafe Web sites in your search results Yes Yes No Automatically saves important files locally or to secured online storage No Yes No Restores lost files and folders No Yes No Optimizes the hard drive to free up disk space No Yes No Optimizes PC performance with disk cleanup No Yes No Provides clear insight into recent PC activities to help prevent slowdowns Yes Yes Yes Optimizes application performance with one-click Yes Yes Yes Free email, chat, or phone support Yes Yes Yes Automatically finds and fixes common PC problems Yes Yes Yes Bitdefender Bitdefenders product line for antivirus software is; Bitdefender Antivirus Bitdefender Internet Security Bitdefender Total Security Here is a list of what Bitdefender offers for there product line. (Bitdefender) Protection Antivirus Protects against viruses and other malware with industry-leading technology Multi-layered proactive protection against new and unknown threats Antispyware Blocks concealed programs that track your online activities Antiphishing Blocks web pages that attempt to steal your credit card data Antispam Stops unwanted e-mails from reaching your Inbox Firewall Automatically secures your Internet connection wherever you are Helps prevent outsiders form accessing your Wi-Fi network Performance Special Operating Modes Game Mode reduces system load postpones scans Laptop Mode prolongs battery life Tune-up Removes unnecessary files registry entries, for optimized performance Privacy IM Encryption Keeps your conversations private on Yahoo! And MSN Messenger File Vault Locks up confidential files in an encrypted vault File Shredder Ensures that no traces of deleted sensitive files remain on your PC Control Parental Control Blocks access to inappropriate websites and e-mail Limits kids access to the Internet, games, etc†¦ to specific times Home Network Manages the security of your entire network from a single location Data Backup Automatically backs up files and folders The following is a table of what exactly the three antivirus programs from Bitdefender offer. Bitdefender Antivirus Bitdefender Internet Security Bitdefender Total Security Antivirus Yes Yes Yes Antispyware Yes Yes Yes Antiphishing Yes Yes Yes Antispam No Yes Yes Firewall No Yes Yes Special Operating Modes Yes Yes Yes Tune-up No Yes Yes IM Encryption No Yes Yes File Vault No Yes Yes File Shredder No No Yes Parental Controls No Yes Yes Home Network Yes Yes Yes Data Backup No No Yes Kaspersky Kasperskys product line for antivirus software is; Kaspersky Antivirus Kaspersky Internet Security Here is a list of what Kaspersky offers for there product line. (Kaspersky) Protection from†¦ Viruses and spyware Infected websites Hacker attacks Spam and phishing Identity theft Features Comparison Virus and vulnerability scanner Proactive protection against programs based on their behaviour Restriction of access to private data by suspicious programs Application control Safe run mode (sandbox) to test questionable programs Network Protection Two-way personal firewall Secure wireless connections in public areas Email Protection Real-time scanning of email Anti-spam, Anti-phishing Web Protection Virtual keyboard to safely enter sensitive data Removal of Internet activity (history, cookies, etc) Parental Control Kaspersky Antivirus Kaspersky Internet Security Viruses and spyware Yes Yes Infected Websites Yes Yes Hacker attacks No Yes Spam and phishing No Yes Identity theft No Yes Virus and vulnerability scanner Yes Yes Proactive protection against programs based on their behavior Yes Yes Restriction of access to private data by suspicious programs No Yes Application control No Yes Safe run mode (sandbox) to test questionable programs No Yes Two-way personal firewall No Yes Secure wireless connections in public areas No Yes Real-time scanning of email Yes Yes Anti-spam, Anti-phishing No Yes Virtual keyboard to safely enter sensitive data Yes Yes Removal of Internet activity (history, cookies, etc) Yes Yes Parental Control Yes Yes As you can see from the previous lists, there is a difference in what the manufacturers of these programs offer. They all offer virus and spyware on their basic applications. If you want more features/protection you are going to have to spend the extra money to obtain those features/protection. All of these versions of Antivirus software offer real-time protection and do regular scans. Kind of a behind the scenes scan. Which is a good feature to have, knowing that most users just want it there to do its own thing, kind of like knowing it is protecting you but dont want to have to deal with it. Norton and Kaspersky offer protection for one year. At the end of that year you have to spend more money before you can obtain more updates from them. The good thing about Bitdefender is that when you purchase a subscription from them you get it for 2 years. S