Computerized Sales Inventory System Essay Example for Free

Computerized Sales Inventory System Essay By having a plan of widening the Cunderdin-Quairading Road , conservation is still involved because the management involved in the operation were able to conserve the old and big trees. They are able to protect and enhance the environmental values of road reserves. By consulting to the Department of Environment and Conservation for a clearing permit gave them permission what trees to cut and remind them to be responsible enough on how to conserve nature despite of the more industrialized world for convenience. The study also increased the employees’ and community’ s awareness of roadside conservation. It can provide safe and efficient road access while balancing best practice environmental management. It only shows that conservation is not a hindrance to save nature even though we want to improve our community or to build business. It is just a matter of planning and remembering the environment. The study about Shire of Cunderdin: Cunderdin-Quairading Road is just an example of conservation issue that must be given attention. It shows that people are still aware of the conservation issues and trying to promote goodwill to save the planet for our future generation. II. Case Study Shire of Cunderdin: Cunderdin-Quairading Road The Shire of Cunderdin undertook road upgrade works along the Cunderdin-Quairading Road during 2011. This upgrade was in response to the state government decision to close Tier 3 grain-freight railway lines which would result in increased grain freight traffic on local roads such as the Cunderdin-Quairading Road. The road works The road works included formation works, shoulder works, drainage works, overlay and widening. The object of the upgrade was to: * clear grass, some small vegetation and minimal trees * reform and improve drainage * box out shoulders to a depth of 10 centimetres * overlay old pavement 10 centimetres * widen the pavement to 9 metres with a seal width of 7 metres Grader, loaders and trucks were used for clearing and formation works. Where the major clearing was required, such as the removal of salmon gums, skid steers and a 3-ton excavator was used to manoeuvre in places where the large plant equipment couldnt go. The road reserve along the Cunderdin-Quairading Road consists of open roadside vegetation dominated by salmon gum, york gum, acacia and sheoak species in a degraded condition, with a predominantly introduced under storey of agricultural weeds. There are no declared rare flora or threatened ecological communities along the Road. Clearing was selective and only to the extent needed. When applying to the Department of Environment and Conservation for a clearing permit, each tree or area to be cleared was recorded on a GPS, with a view to minimizing the number of trees to be cleared, and to preserve as many large trees along the road, while creating a safe and effective road for users. The amount and diversity of roadside vegetation was taken into account when widening the road, and where one side of the road was less diverse than the other, the road was widened on that side. Agricultural weeds were cleared from undergrowth, and low vegetation was cleared on two s-bends to create a better line of sight, which reduced the need for a complete s-bend realignment and subsequent major clearing. Other works along the Cunderdin-Quairading Road were carried out under exemption, as specified under Item 22 of Regulation 5 (and Schedule 2) of the WA Clearing Regulations which specifies clearing within the road maintenance zones. Future plans Although no conditions were placed on the permit, the shire plans to put in place a strategic offset program where tree planting and revegetation of degraded areas and exhausted gravel pits will be undertaken annually to offset any essential clearing of native vegetation along roadsides. Future offsets will include planting low lying native shrubs along cleared road reserves to maintain aesthetics, for weed control, and to join vegetation corridors. Offset plans for 2011-12 include the revegetation of an old road reserve that was left after the realignment of an s-bend on Doodenanning Road. Agreements have been made with the adjacent property owner to allow room for farm machinery access. The revegetation will link up with a small pocket of remnant vegetation on the landholders property and existing roadside vegetation.

Reviewing The Hobbies Of Home Cooking Media Essay

Reviewing The Hobbies Of Home Cooking Media Essay Cooking has always been a good hobby for people and part of relaxing and fun entertainment for some category of people. There is always something new to be learnt about cooking and its all about creativity and making a better taste of bland materials. It has been one of the humans interests since the beginning of their creation and has always been improved. Some people argue that cooking will be a thing of the past like many other humans past hobbies which have changed by the change of technology. Cooking at home will never be a thing of the past because many cultures continue their cooking traditions and it is more economical and healthier. Some people prefer eating outside because its easier and more convenient but cooking at home is becoming a hobby for most people. During history nations have created dishes that are special and delicious. Their decedents have learnt these dishes and got so attached to them. This is one big reason why cooking at home wont be a thing of the past. Its exactly like how do people always stick to their lands and they always go back to them no matter how long have they been away, they will always stick to their traditional food and their traditions of cooking at home no matter how much do they eat outside they will always go back to their roots and to the original way of cooking which is at home. For an example, its well known in the Arabic world that the Arabic men will never accept the idea of eating out side the house the whole time and not getting home made food at all. The reason behind this is because all Arabic mothers try to pamper their kids by cooking for them the food at home considering it as the healthiest way and the cleanest way of all. So they are used to a specific standard of food and they also feel like it is a way of care giving. Another example is the Japanese home cooking. In general, the Japanese nation is exceptionally healthy and lives much longer than any other civilization in the humankind. Why is this? Loads of people point it to the way they eat. They cook at home a lot. They use healthy delicious and very useful ingredients from the nature. They like to take advantage of everything god blessed mankind with. They will never give up on their on home cooking because they consider it a source of joy and a way of remaining healthy and a way of living longer. Some cultures look at cooking as an art and at cooks as artists. Once people declare that cooking is a fine art, they are just saying the truth. They dont come across cooking as an odd job, and they seem to see it as a mode of expressing peoples ingenuity. They appear to look at it as a method to state peoples originality. They look at the food they make, as their personal preparation and not only are they taking self-importance in their kitchens, they as well fall in love with the challenge it put forwards.( williamm,22 March 22, 2010) Each culture enjoys its way of cooking, its meals and food in general. For lots of people it is a joy and something they will never leave or stop. People will keep on cooking no matter what because human in their nature they get bored and thats a thing in all cultures. So we cant just eat outside the whole time or eat packed food or prepared food or frozen food. People will always want to eat something they know or to eat something they have cooked even if they are not great cooks but they long for that a lot. The quality of the food greatly affects peoples health. Many people prefer cooking at home because it makes them feel great and have lots of energy. There are few more reasons, why cooking at home has been so important for the health. It helps to have a strong immune system ,so people can stay in healthy weight and look slim and trim and physically fit .To avoid certain diseases known to be a related to diet and nutrition, particularly cancer, heart disease, stroke, high blood pressure, high cholesterol, diabetes and obesity, we need safe and clean food. Eating a balance of healthy foods that contain carbohydrate, protein, and fat every day will help blood glucose stay in balance. It is also very important to have full knowledge over the quality of food and utensils. All ingredients, while people cooking, should be fresh and utensils should be the best quality. The World Health Organization predicts that depression will be the second highest cause of the global disease problem by 2020. It is clear, that eating fast food thereby increasing stress and tension and reducing joy and liveliness. It is a fact that eating vegetables, fruits and well cooked fish helps to prevent depression. What humans eat controls the levels of brain chemicals, which regulate behavior (Gutierrez, 2009). Cooking salads at home is very healthy. For instance, it is proven that eating just a few ounces of broccoli each day can reduce a humans risk of ulcers and stomach cancer, as well as eating cabbage, kale, mustard seed and rocket, amongst others. Research has also shows, that broccoli and other vegetables may not only prove to play important role in many cancers, it could be effective treatment as well (Adams, 2008). There are many healthy techniques to cook like stir -frying, boiling and steaming. Stir-frying, which is very common in Asia, means cutting food into small pieces, putting them in a pan with very little oil and cooking them very quickly at a very high heat. Because it is one of the fastest ways to cook, rich of vitamins, such as broccoli and carrots, contain more nutrients, as well as their texture and colour. Also stir-fry recipe requires only two to three tablespoons of oil. This small amount of oil can cook big chicken and any veggies. One of the most popular techniques is boiling. Boiling food involves no fat, so in a sense it is healthy. Therefore, the water that the food is boiled in is actually healthier and it can be used for other purposes, such as using it as stock or for making soup. This water is extremely nutrient rich. Boiling food is a safe way of ensuring that all disease-causing bacteria in the water or the food are destroyed. Boiling water for a few minutes kills most bacteria, amoeba and other microbial pathogens. It can help prevent illnesses such as cholera, dysentery and other diseases caused by micro-organisms. As for food, boiling makes it is easy to classify. Boiling food on a high flame changes the shape of the food being cooked, while boiling on a low flame helps retain the shape. Some people believe steaming is the best way to go. Steaming preserves the vitamins and minerals in foods. It is also healthy, because it is does not require any oils or fats. Steam can actually help melt some of the excess fats in foods, which end up in the water that was heated to make the steam. When people using this technique, it is also less danger of consuming carcinogens that are present in blackened foods. Eating outside is more expensive than eating inside. The cost of the items is different for the same quantity. The statement eating out saves much time and money cannot be convinced (Jeff D Gorman, n.d). And that makes logical sense; we pay more in fast food restaurants than cooking at home for the same things. People are looking at the quantity. Were spending the same amount of time in both at home and at restaurants. At home, we shop for the ingredients and prepare our food and afterwards we clean the dishes. At restaurants, we either wait for our table to get ready, wait for the food to arrive and afterwards we wait for the restaurant to bring out the check (MetaFilter Network Inc, 1999). In a short term perspective, it may seem that dining out can be cost-effective and convenient. But in a long term perspective, it doesnt matter whether its convenient or not, but itll be very cost-effective (Christian Science Monitor, 2010). Most of the people who cant afford pricey things prefer to eat at home because they know it is cheaper. They wont complain about being mentally tired as long as the saved the money in their wallets. For a restaurant to make profit they need to put all the costs for their expenditure in the meals. They include the rent, employees salaries, and the maintenance bills in the meals. And add a little more to get the profit out of it. Now if someone knew this, how can they explain that its cheaper to eat out when youre paying for things you can do yourself and for things that probably does not concern you, and also for the same amount of time? Buying five pieces of chicken breasts for ten dirhams at a grocery store like Spinneys is much cheaper than ord ering a combo meal of chicken and rice from a fast food outlet for fifteen dirhams. The combo meal will last only for that day while the five pieces for chicken breast will last for three meals if the person is willing to do so. Even if we eat the cheapest food available, such as Chinese takeout, we can feed up to five people with the same amount of money we would spend for the meal to feed ourselves. Even if shopping takes a lot of time comparing when eating at a restaurant, we arent earning or saving any money when we are saving time from shopping. The majority of articles and books and talk about managing your budget when it comes to eating out against eating in would claim that eating out would make your money stretch. Also eating at home would depend all on how you buy your ingredients. It depends on if you buy in a bulk, with coupons, or buying premium meat or standard. It makes logical sense that companies are still selling food ingredients in supermarkets and people are still cooking at home. Dining out is for those going out on a special occasion. One reason to eat outside instead of cooking in the house is because its more convenient and easier to get. specially for that category of people who are lazier and more busy and prefer to not spend their time for cooking and preparing its material as they believe its more time consuming .This category of people believes it is always more convenient to go and get whatever they want and save a lot of time by not cooking. In first sight it may seem that eating outside is more convenient but it is actually more complicated and stressful than it look likes. By considering time people spend standing in the food cues, waiting for their meal and finding an appropriate place to sit and serve their meal will all count part of the time they spend to have a meal outside. In addition, stress and aggressiveness that people may get out of communicating with other people are all part of hassle of eating outside. In conclusion, eating will never be a thing of past because its one of humans life necessities and its more beneficial for human to keep their habit alive as it will be more economical, healthy and cultural.

Schizophrenia :: Health, Mental Disorder

Schizophrenia is a degenerative mental disorder that affects millions of people worldwide. The term schizophrenia comes from the Greek roots schizen â€Å"to split† and phren â€Å"mind† so it is referred to as a as a â€Å"split-mind disease.† Eugen Bleuler diagnosed the first case of schizophrenia in 1908, but Auguste Morel had characterized the disease over 40 years earlier in 1860 (Wikipedia 109). Characteristics of schizophrenia include positive and negative symptoms that manifest in very different ways. The positive symptoms include psychotic behavior such as auditory hallucinations and delusions as well as disorganized characteristics such as paranoid affect and a disordered thought process. On the other hand, negative symptoms signify a loss of normal activity and can include social withdrawal, flat affect, and psychomotor retardation (103 lecture). Having schizophrenia can result in average decrease in life expectancy of 12-15 years (due to its associati on with secondary side affects (wiki 2). Studies now show that schizophrenia has a global lifetime prevalence of around 1-2%, and accounts for up to half of all psychiatric inpatients (103 lecture). The debilitating effects of Schizophrenia usually results in a poor quality of life for the millions of people who suffer from the disease, so it is of the utmost importance to investigate its causes and potential treatments. Many brain regions such as the prefrontal cortex, basil ganglia, and the cerebellum have been implicated as potential sources of schizophrenia’s affects (103 lecture). It has been hypothesized that the medications used to treat Schizophrenia work to restore the neural conductivity and activity to the region of affect by restoring proper neurotransmitter function. Current treatment of Schizophrenia utilizes atypical antipsychotics, such as Aripiprazole (Abilify), Clozaril (Clozapine), and Risperdal (Resperidone) (Schizophrenia.com). These medications have contributed significantly to the study of Schizophrenia and are now the primary basis by which researchers study the neurological effects of the disease. Many major neurotransmitter systems such as Serotonin (5-HT), Dopamine (DA), and Glutamate (NMDA) have now been implicated in Schizophrenia and it is possible that complex interactions between these systems lead to the neurological effects of the disease. This paper will prim arily focus on the Serotonin neurotransmitter system, with respect to the 5-HT2A receptors in the brain. The 5-HT2a Receptor While the cause of schizophrenia is largely unknown there is evidence that it is a result of abnormal brain pharmacology. The role of the 5-HT receptors in schizophrenia has come to light in the past few decades when it was found that the new generation of antipsychotics (referred to as atypical antipsychotics) act as potent 5-HT2a receptor antagonists relative to the antagonistic effect on dopamine receptors (Herbert Y.

William F. Mays Rising to the Occasion of Our Death Essay examples --

There are three key audiences of the text for William F. May's â€Å"Rising to the Occasion of Our Death.† The first audience, in this case, would be legislative organizations or lawmakers who have researched and studied similar cases regarding euthanasia. Since May was as an ethics professor at Southern Methodist University, his tone is decidedly intellectual. An uneducated individual would find it more difficult to read his essay; for example, in declarations such as â€Å"Advocates of active euthanasia appeal to the principle of patient autonomy,† May's syntax and tone is formal, informative, and utilizes heavy technical jargon (May 662). In other words, it is authoritative, and enables the audience to view him as a credible source due to his syntactical confidence. Other organizations, lobbyists, or lawmakers who are researching evidence on euthanasia would certainly benefit from reading his expert opinion on the matter. Moreover, his desire to develop a â€Å"ju dicious, regulated policy† is a certain acknowledgement that he is attempting to legally call for regulations on euthanasia (May 662). The second audience that May is appealing to are conservative Christians, who are distinctively pro-life. As his article was originally published in well-circulated The Christian Century magazine, addressing this audience exposes members of May's audience who are unfamiliar with euthanasia to its technicalities by debating morality. His tone is similar to that of a sermon; instead of utilizing scientific facts or statistics, May chooses to exclude a logos appeal in favor of an ethos objective. He preaches on moral values about life and death, mentioning that â€Å"the best death is not always the sudden death† (May 662). According to May, preparation... ...ploying strong technical terms and establishing an extrinsic ethos, and exercising sub-arguments that would only benefit numerous groups of people, May strongly achieves his strategy of argument through ethos in terms of rhetorical persuasion. Works Cited Agatucci, Cara. "Cora Agatucci's Toulmin-Style Analysis of May's Argument." WR 122 Course Home Page. N.p., 06 Jan. 2010. Web. 31 Mar. 2014. May, William F. "Rising to the Occasion of our Death." The Christian Century Jul 11 1990: 662. ProQuest. Web. 31 Mar. 2014 "Opinion 2.21 – Euthanasia." Opinion 2.21 – Euthanasia. American Medical Association, June 1996. Web. 16 Mar. 2014. Perelman, Chaà ¯m, and Lucie Olbrechts-Tyteca. Facts, Values, and Hierarchies, The New Rhetoric. N.p.: n.p., n.d. PDF. The Stases and Other Rhetorical Concepts from Introduction to Academic Writing. N.p.: n.p., n.d. PDF.

The Art of Advertising: Newtype USA :: Art

The Art of Advertising: Newtype USA "If advertising is not an official or state art, it is nonetheless clearly art" (Schudson). This wonderful quote clearly describes the type of advertising found in Newtype USA. The three most used techniques by advertisers in this magazine is the use of minimalist art, color, and beautiful scenery. All of these techniques appeal to an artist, and most people who watch anime tend to draw in their spare time. This makes sense considering all of the products they have in Newtype are all Japanese animation (anime). While looking through this magazine I found that every single advertisement was beautiful. Anybody that draws can appreciate the beauty of animation and in the end the quality of the graphics portrayed in the ad plays a big part in whether or not a person will purchase it. This being said, it makes it easy to understand why they use these techniques to advertise. The first major technique found in Newtype is minimalist art. This technique is usually used for anime that is done by an especially good company. The idea is that they don't need a fancy advertisement, because their characters are very well drawn. All they have to do is post a single image of one character from their anime on a solid back drop and plant their logo on it. When an anime fan sees a beautifully drawn character, the first thing they think is that it must be a great anime and they want to know what it’s all about. The fact that the company producing the anime obviously has immense talent in drawing a single image is a big selling point too. Next, the technique of using beautiful scenery in advertisements is probably the most used in Newtype. Leo Burnett described it best when he said, "I regard a great ad as the most beautiful thing in the world† (Art). Certain anime companies prefer beautifully detailed backgrounds to perfection in individual characters. In their advertisements the consumer will notice the background images of castles, flowers, skies, etc. Recently they have also been using a lot of computer graphics instead of basic animation to really enhance the background experience. This has the same effect to the customer that the minimalist art has in that they instantly appreciate what they are seeing. The consumer is impressed with the quality of scenery in the advertisements making them want to buy the product.

Mamoni Raisom Goswami Essay

From a stepping stone to a Milestone Popularly known as Mamoni Raisom Goswami, Indira Goswami was an Assamese poet, editor, writer, professor and scholar who was also known as Mamoni Baideo. She was the pole star of Assamese Literature. The only second Assamese recipient of the â€Å"Jnanpith Award†, Mamoni Baideo was born on 14 November 1942 in Guwahati. Mamoni Raisom Goswami was born to Umakanta Goswami and Ambika Devi, who were very much attached to Sattra life of the Ekasarana Dharma. She was married to Madhevan Raisom Ayengar who died in a car accident after 18 months of their marriage. She studied at Latashil Primary School, Guwahati; Pine Mount School, Shillong; and Tarini Charan Girls’ School, Guwahati and completed Intermediate Arts from Handique Girls’ College, Guwahati. She majored in Assamese literature at Cotton College in Guwahati and secured a Master’s degree from Gauhati University in the same field of study. Mamoni Raisom Goswami suffered from depression since her childhood. Even in the opening pages of her autobiography, â€Å"The unfinished Autobiography†, there is a mention of her inclination to jump into the Crinoline Falls located near their house in Shillong. Repeated suicide attempts marred her youth. After sudden death of her husband, she started taking heavy dose of sleeping tablets. After she was brought back to Assam, she joined the Sainik School, Goalpara. After working at the Sainik School in Goalpara, Assam, she was persuaded by her teacher Upendra Chandra Lekharu to come to Vrindavan, Uttar Pradesh, and pursue research for peace of mind. Her expressions as a widow as well as an researcher finds life in her novel, â€Å"Nilakantha Braja† (The Blue necked braja). This novel is all about the radhaswamis of Vrindavan who lived in utter poverty and sexual exploitation in everyday life. One of the main issues which the novel revolves around is the lives of the widows for whom companionship beyond the walls of the ashram becomes impossible. The novel exposed the uglier face of Vrindavan- the city of Lord Krishna. Although the novel invited criticism of Mamoni Baideo from the conservative sections of the society, it still remains a classic in modern Indian Literature. This is the first novel to be written on this subject. The novel was based on Baideo’s research on the place as well as real-life experience of living in the place for several years. In Vrindavan, she mostly involved herself in studying the Ramayana. A massive volume of Tulsidas’s Ramayana bought there at just eleven rupees was a great source of inspiration in her research. After relocating to Delhi, India, to become Head of Assamese Department at the University of Delhi, the most glorious phases of her life begins. While at the university, she wrote most of her greatest works. Several short stories, including Hridoy, Nangoth Sohor, Borofor Rani, used Delhi as the background. Her two classics — Pages Stained With Blood and The Moth Eaten Howdah of a Tusker— were also written during this period. The other books completed while she lived in Delhi were Ahiron,The Rusted Sword, Uday Bhanu, Dasharathi’s Steps and The Man from Chinnamasta. At the peak of her literary career she wrote the controversial novel The Man from Chinnamasta, a critique of the thousand-years-old tradition of animal sacrifice in the famous Hindu Shakti temple to Kamakhya, a mother goddess, in Assam. Goswami reported that there was even threat to her life after writing the novel. In this novel she quotes scriptures to authenticate the argument she puts forward in the novel — to worship the Mother Goddess with flowers rather than blood. She said in an interview, â€Å"When the novel was serialized in a popular magazine, I was threatened with dire consequences. Shortly after this, a local newspaper, Sadin, carried an appeal about animal sacrifice, which resulted in quite an uproar—the editor was gheraoed and a tantrik warned me. But when the appeal was published, the response was overwhelmingly in favour of banning animal sacrifice. I also had to contend with rejection from a publisher who was initially keen and had promised me a huge advance, but who later backtracked, offering instead to publish any other book of mine. But the rest, as they say, is history and Chinnamastar Manuhto went on to become a runaway bestseller! † Mamoni Baideo was the winner of the Sahitya Akademi Award (1983), the Jnanpith Award (2001) and Principal Prince Claus Laureate (2008). A celebrated writer of contemporary Indian literature, many of her works have been translated into English from her native Assamese which include The Moth Eaten Howdah of the Tusker, Pages Stained With Blood and The Man from Chinnamasta. She was also well known for her attempts to structure social change, both through her writings and through her role as mediator between the armed militant group United Liberation Front of Asom and the Government of India. Her involvement led to the formation of the People’s Consultative Group, a peace committee. She referred to herself as an â€Å"observer† of the peace process rather than as a mediator or initiator. Her work has been performed on stage and in film. The film Adajya is based on her novel won international awards. Words from the Mist is a film made on her life directed by Jahnu Barua. Very dear to the hearts of every Indian, baideo’s death on 29 November 2011 has created a vacuum in the Indian Literature. She died in the Gauhati Medical College and Hopital (GMCH) due to multiple organ failure after spending many days in the intensive care unit (ICU). No one in the world would be able to replace her in the hearts of each and every Assamese person. Mamoni Baideo will always remain in our hearts forever just like the everlasting footprint on wet cement.

Marketing Principles: The Onida Candy Case Study

This is composed of   two types of factors: those that the company cannot control – the external factors and those the company has control – the internal factors (Finch,2001, p.4)  Ã‚   The problem with Onida was they weren’t able to understand the impact of the uncontrollable factors and they don’t have an effective management of the of the controllable factors. Macroenvironmental Factors Onida’s Candy was a hit in Mumbai, Calcutta, Punjab, Tamil Nadu and Karnataka for on its first year.   But Onida was not able to study further the consumer market and the buying behaviour.   If only they have studied what is the evaluation and perception of the people regarding candy they may have not problem at all. Onida’s should have considered the economic conditions of the people.   Candy’s price was a little bit higher compared to its competitors.   If only they have lowered the price of the product, they might get the attention market. The overcrowded CTV market has Japanese brands like Sony, National Panasonic and Toshiba; Korean brands like Samsung and LG; the big two Indian brands BPL and Videocon were just some of the competitors of Onida in the CTV market.  Ã‚   Like Onida all of the competitors are capable of superior technology.   They have compete with their prices especially on the most price sensitive segment of the televisions-the 14-inch CTV.   BPL KWR , LG d70 and Samsung 3302 and 3379   fell in the price range of Rs 7,000 to Rs 10, 000. Onida’s Candy was Rs 2000 higher than BPL’s 14-inch set and Rs 3000 more that Aiwa’s   14-inch television.   The company source felt it was just the right price for Onida Candy.   They forgot to consider the economic situation of the people and its buying power. Another thing they weren’t able to understand was the impact of the social and cultural factors.   The CTV consumer markets were very conservative and having loud coloured cases for televisions just gave them more problems.   The lower and middle class preferred television with sober colours as a reflection of their lives. Microenvironmental Factors The suppliers for Onida is not a problem because they were producing their own CTV sets.   The problems arise in the marketing intermediaries and the target market. Onida must have given seminars to dealer’s and salesperson on how to market their product properly because this people were used in selling television cased in black, grey and other dull colours it is hard for them to accept Candy’s bright hues.   On the seminar they could have explained why those colours were chosen and convince them that this hues will be a hit to the people. The target market of Onida was another problem; we know that they really want this television for the youth and teens.   But this people don’t have money.   Maybe they want to own this hip and cool television set.  Ã‚   But they don’t have a cash of Rs 9,900 to buy this kind of product.   They might convince their parents to buy small stuffs for them but a big money (especially for middle and lower class) like this to spend on a tv for their kids.   I don’t think those parents would allow.   Of course those head of the family(which most of the case has the buying power) would want a television set that will match the whole family’s   need and match their lifestyles.   Candy, therefore is not the right product for them. The Competitive Environment Most businesses operates on the market and needs to be aware of their prices compared with the main competitors (Brumfitt, et.al., 2001, p. 11).   Although Onida knows the ongoing sale price of the most prices sensitive CTV set in the market.   They still justified the price of their product, not lowering it, because they felt the price was right.   They forgot that most of the time consumer where influenced on the pricing of the product.   Those were the first things most people consider when buying things.   Quality, specifications, features and functions of the products were just secondary. Analyse Onida’s approach to segmentation and targeting the Candy range and evaluate the effectiveness of their marketing mix strategies to position the Candy appropriately. The purpose for segmenting a market is to allow the marketing/sales program to focus on the subset of prospects that are â€Å"most likely† to purchase the offering. In the case of Onida Candy, they focused sharply on young people.   It was targeting people between the ages 12 to 25.   They did this because based on the research this age group is looking for personalized product.   As a result they configured Candy will meet this need.   They forgot to consider the buying power of this age group.   This age group is still dependent on their family and will not be able to buy this kind of product cost so much. Maybe they will have an influence on their parents but in most household buying a television is a major decision, it’s a family thing (especially for middle and lower class families) which will likely acquire one tv set that will be used by the whole family.   Though the features of the Candy like configured channels based on the house members’ choice of channels is good.   The colour and packaging of the product is not appealing to the family as a whole. The company could have at least included in the research the priority items that this age group that they were targeting wanted to own.   They should have study first, is owning a television set at least in the first top five priorities of the items that this age group wanted to own. Another thing that Onida did which cause the failure of Candy was the wrong timing of Candy.   It was Onida’s research on the need of the market to replace their black and white tv with coloured once and purchases were made by 24-35 year old.   Still, they mismarketed the Candy tv.   This second set buyers were looking for coloured once, but ofcourse they were still considering the prices of the CTV that will replace their black and white. Onida also forgot to pursue the idea to the market that their television set is the best choice as add-on tv set for the family (since they fixed the idea that Candy is for young people).   Ofcourse prospective buyer of the television set will not relate to that TV and would think it is not for them anymore. The analysts were right when they commented that the initial success of Candy was purely a mere reflection of the market trend.   Depending the company on market trend is very dangerous to the company and to their investment (just like what happened to Onida). Because trends fluctuate, they go up and then go down and you will never know if it will go up again. The Product Life Cycle Introduction Stage In the introduction stage, the Onida seeks to build product awareness and develop a market for the product. The impact on the marketing mix is as follows: Product: they named the product Candy, It came in four colours, Berry Blue, Mint Green, Lemon Yellow, and Cherry Red. Pricing: they prices it at Rs 9990 Distribution: It was distributed nationwide but more effort was made in Mumbai. Promotion: They invited 80 dealers to discuss how to make Onida brand appealing to the youth.   They also use the Cricket Cup to rejuvenate the brand. Growth Stage In the growth stage, the firm seeks to build brand preference and increase market share. In this stage Onida’s product quality is maintained and additional features and support services may be added. In April, 2000 they launched the dual coloured television cabinets.   They called this Candy Duets.   It was available in four colours – Black Currant, Raisin Cream, Berry Delite and Double Mint in a 14 inch version.   They also had a Candy duet in a 20 inches   version in three colours – Cherry Ice, Cool Mint, and Berry Delite Pricing of Candy   Duet in 14 inches maintained the price at Rs 9990 and Candy Duet 20 inches was priced at Rs 12,990. Distribution channels are added as demand increases and customers accept the product. The had a nationwide distribution of the Candy brand. Promotion of the product is still concentrated on its target market : the young people. Maturity Stage At maturity, the strong growth in sales diminishes. Competition may appear with similar products. The primary objective at this point is to defend market share while maximizing profit. Product features may be enhanced to differentiate the product from that of competitors. This was done by Onida through launching the dual TV cabinets On this stage, in order to be competitive to the market Onida supposedly lowered its price to compete to other TV suppliers.   But they were firm to remain their price at Rs 9,990 for their 14 inches and Rs 12, 990 for their 20 inches TV. Distribution becomes more intensive and incentives and supposed to be in this stage the Onida offered the customers and the distributors incentives as a motivation to Promotion on this stage was weak.   They never give a strong emphasis on the strong qualities of the Candy and its advantages to other CTV that is on its same product line. Decline Stage As sales decline, the firm has several options: They maintain the product rejuvenate it by adding new features to the 20 inches candy duet. Discontinue the product, liquidating remaining inventory and selling the remaining items at a low price Using the data given in Exhibits I and II; the other information given in the case and your analysis for question 2, make recommendations as to how Onida develop their targeting, positioning and marketing mix The Onida Candy CTV must be discontinued because it will just brought more losses to the company.   The Onida should launch a new brand of television that has the functions of Candy but with a new name.   More sober colours that will match the life styles of the Indian people.   Those colours that will attract those people who have a buying power.   It is also recommended to the company to change their target market to those people who have the purchasing power.   There should be a research or survey on what they want and what they need in buying a television set. Marketing Mix Onida must attempt to regain the loyalty and faith of the customers to their product.   They should renew their brand and their target market and must blend these four marketing mix variables in an optimal manner. a. Product The product is the physical product or service offered to the consumer. A sober colours for the casing of the new CTV set will be better and a good warranty offering for the new product.   It should retain the functions of the Candy CTV like the configuration of channels; it is also good to incorporate other features like messaging or reminder on the CTV, built in games and multi-channelling. b. Price The price of the product should be competitive and must be in line with the other available product on the market.   Possible discounts and promos for the product must be done to motivate the prospective clients to buy the product c. Place In the early stage of the product, a nationwide distribution must be planned out perfectly.  Ã‚   There should be a follow-up plan or study in the possible international market or exposure of the product. d. Promotion The company should invest in the advertising of the product to assure the company’s success on this new product.   Proper placing of the ads on tv, prints and internet can make a good return of investment. Market Segmentation and Target Market Strategies We can segment the Indian consumer market by the following: Place they Lived: Urban, rural or suburban – people in different location or place they lived have different preferences when buying a CTV, therefore we must learn what they want and what they need in order to satisfy them. Income : low income earners, middle income earners and high income earners –   the income and economic status of the people should be considered in pricing the CTV.   Because if its to high then the prospective buyer will not buy because of practicality reasons. Social Class: Upper class, Upper Middle, Lower Middle, Lower Class – people that belong on this classes have different preferences therefore we should study what they want.   How strong is their buying power, so that we can adjust our marketing strategies. Usage rate: Nonuser, light user and heavy user – this segmentation basis can help us also in our marketing strategy. Target Market: Once we have studied the market segmentation and learned who are the heavy users of CTV on different social classes, age, gender, urban-rural, or gender.   Then we can decide to who we will concentrate our marketing strategy. Bibliography Brumitt, K., et.al   2001.   The Competitive Business Environment.   Nelson and Thomas Ltd. UK., Chapter 2 pp. 11. Finch, J.E. 2001. The Essentials of Marketing Principles.   Research and Education Association, USA,   Chapter 1 p.4.